An Inc. Original Releases the Definitive Guidebook to Becoming a Thought Leader in Business and Life
July 16 2024 - 10:00AM
Business Wire
One of the first step-by-step playbooks on how
to become a dominant thought leader in your industry.
Seasoned marketing, sales, and thought leadership expert Tom
Marks introduces The Second-Best Business Book Ever Written: The
Pursuit of Thought Leadership in Sales, Marketing, and Life (An
Inc. Original, July 16, 2024, $24.95). Drawing on over four decades
of experience, he guides readers through integrating thought
leadership into their strategies, offering practical steps and
historical insights to achieve sustainable success in any
industry.
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The Second-Best Business Book Ever
Written is available for purchase everywhere books are sold.
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"It’s been a pleasure to share my decades of experience in this
book to empower leaders at every level with the tools and mindset
needed to navigate complexity and drive meaningful change for any
size business in any industry," says Tom Marks.
“Well written, timely, and incredibly relevant for anyone who
practices thought leadership, consumes thought leadership, or is
curious about thought leadership. Buy it! Read it! Embrace it!”
—Peter Winick, founder and CEO, Thought Leadership Leverage
In an era where business literature often prioritizes personal
gain, The Second-Best Business Book Ever Written stands apart with
its singular focus on imparting knowledge and fostering genuine
leadership. Rooted in the teachings of Socrates, Plato, Aristotle,
and Aspasia, Marks shows us that thought leadership is not just a
business strategy but a philosophy that underpins sustainable
success.
The core of The Second-Best Business Book Ever Written revolves
around several key themes:
- Historical Foundations: Marks traces thought leadership
from ancient Greek philosophy to today, showing how foundational
principles shape modern business strategies.
- Practical Strategies: By providing a clear, step-by-step
approach to cultivate and leverage thought leadership, readers
learn to identify unique insights and communicate them effectively
with real-world examples.
- Case Studies: Highlighting diverse industries, Marks
illustrates how thought leadership drives innovation, credibility,
and growth, showcasing its practical benefits in today's business
world.
Pick up your copy of The Second-Best Business Book Ever Written
and stay updated on Tom Marks’s endeavors by visiting
thesecondbestbusinessbook.com.
About the Author
Tom Marks survived forty-seven years in the advertising business
and has lived to write about it. He’s the founder of TMA+Peritus,
one of the leading marketing, thought leadership, and corporate
ethics firms in North America, and has won the American Advertising
Awards more than sixty-five times for his writing, including TV
commercials, print ads, and magazine and newspaper articles. He
spent many years on the professional speakers circuit and
apparently survived that, too. His thought leadership workshops for
Fortune 500 companies, as well as for small and medium sized
businesses, have brought him national acclaim, and his love of the
original thought leaders, the ancient Greek scholars, has made him
a favorite among CEOs who want to learn about corporate ethics and
its origins.
More about Greenleaf Book Group
Greenleaf Book Group is a publisher and distributor best known
for its innovative business model, distribution power, and
award-winning designs. Named one of the fastest-growing companies
in the United States by Inc. Magazine, Greenleaf has represented
more than 3,800 titles, including more than 55 New York Times, Wall
Street Journal, and USA Today bestsellers. Learn more at
www.greenleafbookgroup.com.
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Gwen Cunningham Greenleaf Book Group
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