Warren Zenna, the Founder and CEO
of The CRO Collective is to participate as an expert guest speaker
at the University of Chicago Executive
Chief Revenue Officer (CRO) Executive Education Program in Summer
2024.
NEW
YORK, July 11, 2024 /PRNewswire-PRWeb/ --
Warren Zenna, the Founder and CEO of The CRO Collective, a B2B
consultancy that specializes in the development and success of
Chief Revenue Officers exclusively, will participate as an expert
guest speaker at the University of
Chicago Executive Chief Revenue Officer (CRO) Executive
Education Program in Summer 2024.
Even the best prepared and qualified CROs
may find themselves challenged when the hiring company does not
have the proper structure or plan to support their function to
succeed. We are excited to bring Warren's and the CRO Collective's
unique insights and expertise.
The ten-month certificate Program is designed for VPs of Sales,
heads of marketing, and other revenue leaders looking to take on
the CRO role as the next step in their careers.
Warren Zenna's contribution to
the University of Chicago program will
focus on companies' "CRO-Readiness" as a vital component of any
Chief Revenue Officer appointment. His session will emphasize
critical topics related to the external challenges that all newly
appointed CROs face, including knowing the right time or stage to
hire a CRO, what CROs DON'T do, how to prepare a company for a CRO
appointment, the critical revenue operational maturation process
needed before appointing a CRO, revenue leadership onboarding,
revenue reporting hierarchy, operational best practices, and CRO
success metrics and The CRO Collective's proprietary CRO Revenue
Engine Framework.
"As part of the University of
Chicago's ongoing mission to educate and prepare revenue
leaders for the critical role of Chief Revenue Officer, we want to
prepare our students for the external challenges they will face at
the outset of their appointment. Even the best prepared and
qualified CROs may find themselves challenged when the hiring
company does not have the proper structure or plan to support their
function to succeed. We are excited to bring Warren's and the CRO
Collective's unique insights and expertise. We feel that the notion
of "CRO-Readiness" is crucial for our program participants to
understand," said Daniel Frailey,
lead facilitator of the University of
Chicago's CRO program.
As Founder of The CRO Collective, Warren focuses exclusively on
developing revenue leaders to prepare for the role of CRO. The
company was created in response to the pervasive issue of CRO
failure in B2B companies and the inability of B2B founders to
capture the actual value of their CRO appointments. Too many
companies have a lack of understanding of the CRO role and a
blueprint for properly appointing, onboarding, and supporting
qualified CROs to succeed.
"In my practice, I often work with Founders and CEOs to help
manage the common misconceptions and misalignments that commonly
occur prior to and during the first crucial several months of the
CRO appointment", says Warren, "we act as a connector of sorts
tween the CRO and the CEO - to ensure that both sides of the
equation are aligned and in lockstep. I am excited to share my
unique perspective on what is the most vital relationship in the
B2B ecosystem- the CRO and the CEO."
About The CRO Collective:
The CRO Collective specializes in preparing and supporting Chief
Revenue Officers for success in their roles. Their CRO Readiness
Program is tailored to ensure that companies are well-prepared for
the appointment of a CRO, reducing the high turnover rate and
increasing the effectiveness and longevity of CROs in B2B
companies.
About the University of Chicago
Chief Revenue Officer Executive Education Program:
The University of Chicago's CRO
Executive Education Program is dedicated to training and preparing
revenue leaders for the vital role of Chief Revenue Officer. The
program provides comprehensive education and support to ensure that
CROs are equipped with the necessary skills and knowledge to drive
revenue growth and success in their organizations.
Media Contact
Nataliya Yakushev, Zenna
Consulting Group, 1 9172910715, nataliya@zennaconsulting.com,
https://zennaconsulting.com/
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SOURCE Zenna Consulting Group