VideoAmp Announces Industry-First Strategic Collaboration with Snap Inc.
July 11 2024 - 9:00AM
Business Wire
Snap Inc. becomes the first digital and social
technology platform to integrate its full set of inventory through
VideoAmp's cross-platform planning solution
VideoAmp, a leading media measurement company revolutionizing
advertising, today announced an industry-first strategic
collaboration with Snap Inc. The social technology platform will
integrate its first-party data, video, and augmented reality (AR)
inventory into VideoAmp’s cross-platform planning solution,
enabling advertisers to make strategic budget allocations to
efficiently reach audiences across linear TV, streaming and digital
platforms.
Leveraging VideoAmp's industry-leading big data and tech engine
VALID, Snap Inc. also gains the ability to independently run
supplemental measurement and planning alongside its core
advertising. As AR adoption grows, VideoAmp's existing video
planning capabilities will also offer a valuable solution for
advertisers looking to explore and test new AR formats.
“This should be seen as a game-changing moment for the industry
and cross-platform planning,” said Pete Bradbury, Chief Commercial
and Growth Officer, VideoAmp. “We have the opportunity to meet
consumers at every touchpoint and enrich the planning process by
offering a more holistic solution across premium video and digital
platforms. Now clients can have the insights they need to more
effectively allocate their budgets to reach their target audiences
and achieve stronger, better business outcomes. And that’s
exciting.”
“At Snap, we help advertisers reach more than 800 million people
on Snapchat every month and we’re excited to maximize the impact of
their video campaigns with a comprehensive suite of video planning
tools,” said Alexander Dao, Global Head of Agency Development &
Sales Partnerships, Snap Inc. “VideoAmp’s planner is already
familiar to many agencies and gives us an opportunity to provide
advertisers with more choices to plan and measure across our video
and first-to-market AR formats.”
Omnicom Media Group (OMG) has seen the benefit of VideoAmp and
Snap Inc.’s recent collaboration. “How consumers engage with TV and
video content is more fluid and diverse than ever as they traverse
a rich media ecosystem,” said Megan Pagliuca, Chief Activation
Officer, Omnicom Media Group. “Whether linear TV, streaming
environments like CTV, social platforms like Snap or all of the
above. What matters to us is understanding these complex
consumption dynamics and reacting with smart decisions. Gaining
visibility into Snap’s in-platform video consumption strongly
supports our mission of holistic cross-channel video planning.”
About Snap Inc.
Snap Inc. is a technology company. We believe the camera
presents the greatest opportunity to improve the way people live
and communicate. We contribute to human progress by empowering
people to express themselves, live in the moment, learn about the
world, and have fun together. The company's three core products are
Snapchat, a visual messaging app that enhances your relationships
with friends, family, and the world; Lens Studio, an augmented
reality platform that powers AR across Snapchat and other services;
and its AR glasses, Spectacles. For more information, visit
snap.com.
About VideoAmp
VideoAmp is a media measurement company revolutionizing
advertising. By leveraging the power of currency-grade big data,
VideoAmp’s solutions allow clients to access advanced audiences and
real-time insights to plan, optimize and measure media investments
across platforms. With these solutions, media sellers can increase
the value of their inventory, while advertisers can benefit from
increased return on investment. VideoAmp has seen incredible
adoption for its measurement and currency solutions with 1400% YoY
growth, 98% coverage of the TV publisher ecosystem, 11 agency
groups and more than 1,000+ advertisers. VideoAmp is headquartered
in Los Angeles and New York with offices across the United States.
To learn more, visit www.videoamp.com.
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