Furthering its mission to provide high-quality basics, Pair
of Thieves will donate 10,000 pairs of socks to 10 organizations
supporting underserved communities
NEW
YORK, July 11, 2024 /PRNewswire/ -- Pair of
Thieves, the leading men's basics company renowned for its
innovative designs, introduces the 'Power of 10' campaign, a
charitable initiative supporting underserved groups and minorities
in celebration of the brand's 10-year anniversary. Through the give
back initiative, Pair of Thieves will donate a total of 100,000
pairs of socks, with 10,000 pairs going to 10 worthy charitable
organizations across the country.
The initiative serves as an extension of Pair of Thieves'
existing Good Fits program, which stands as a testament to the
brand's commitment to positively impacting its customers and
uplifting communities in need. Since its inception in 2014, Pair of
Thieves has launched several collections, annually supported
through donations and funds for meaningful causes like mental
health awareness and support of minority groups not limited to the
LGBTQIA+ community and the unhoused.
"Empowering communities and championing social good has always
been a part of our core values at Pair of Thieves. We recognized
that there was no greater tribute to our 10-year anniversary than
furthering our commitment," said David
Ehrenberg, Co-Founder of Pair of Thieves.
"At Pair of Thieves, we believe that all people deserve access
to basics. Shortly after starting this company, we uncovered a
simple truth: that socks are one of the most essential needs for
marginalized communities, but least donated. This one statistic
sparked our give back program and inspired an entire company to ask
'what else can we do?'," added Alan
Stuart, Co-Founder of Pair of Thieves.
Pair of Thieves collaborated with its longtime partner
Baby2Baby, a nonprofit organization that provides basic essentials
to children living in poverty across the country, to identify 10
organizations most in need of donations nationwide. Recipient
organizations include Ali Forney Center, ECLI-VIBES, Knock Knock
Give a Sock, North Brooklyn Angels, Harlan County Public School
District, Operation Showers of Appreciation, Children First Fund,
Lighthouse of Hope Foundation, The Village Diaper Bank, and
Partnership with Native Americans (PWNA). The organizations support
families in need as well as groups spanning vulnerable students,
veterans and wounded warriors, LGBTQIA+ youth, individuals facing
mental health issues, victims of domestic violence and more.
"Our mission at Pair of Thieves has always been about bringing
quality everyday basics to everybody at an affordable price,
because no one should have to compromise on products that make up
such a fundamental part of their everyday wardrobe, socks
included," said Cash Warren, Co-Founder of Pair of Thieves. "We're
honored to be able to play a small role in supporting these
incredible organizations and the communities which they serve
through this giving program."
Pair of Thieves will be celebrating its 10-year anniversary and
the launch of the 'Power of 10' charitable giving program in
New York City with a pop-up
activation at Washington Square Park North (located at 5th Avenue
& Washington Square N) on Thursday, July
11 between 12 p.m. and 7 p.m.
Join the celebration for your chance to receive a complimentary
pair of socks and help drive additional donations and awareness to
the recipient organizations.
To learn more about Pair of Thieves, the 'Power of 10'
initiative and GoodFits program, please visit
pairofthieves.com/goodfits.
ABOUT PAIR OF THIEVES:
L.A.-based brand Pair of Thieves was founded in 2014 by friends
Alan Stuart, Cash Warren, and
David Ehrenberg. Originally created
as a sock company, the brand expanded to men's underwear,
undershirts and loungewear, bringing customers high-quality basics
at an affordable price. Their products not only feature unique
styles and designs but are made of high-performance fabrics,
innovating the only Swass-Free technology in the market. Since
inception, Pair of Thieves has donated millions of pairs of socks
to those in need. Pair of Thieves apparel can be found on
pairofthieves.com.
PRESS CONTACT:
Demonstrate for Pair of Thieves
380254@email4pr.com
415.400.4214
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pair-of-thieves-celebrates-10-year-anniversary-with-a-donation-of-100-000-pairs-of-socks-to-ten-worthy-nonprofits-302194222.html
SOURCE Pair of Thieves