Brands, Retailers and Resellers Can Now
Leverage FeaturePrint No-Touch Serialization Technology Through
ORDRE Group Authentique Platform
PARIS, July 11,
2024 /PRNewswire/ -- Alitheon, the global leader in
optical AI for no-touch serialization, today announced The ORDRE
Group will leverage Alitheon's optical AI technology - FeaturePrint
- as part of its groundbreaking digital
application, Authentique, to authenticate luxury products
throughout their full lifecycle, and provide return and warranty
fraud protection. With over 50 issued patents, FeaturePrint
serializes items, parts, and products with just a photo from a
standard camera, without adding anything to the item or marking it
in any way. Fashion brands, retailers, and resellers can now access
FeaturePrint through the Authentique platform.
FeaturePrint was created to solve the global, multi
trillion-dollar problem of counterfeit and gray market goods,
untraceable items, and misidentification of physical products. With
a standard industrial camera or mobile phone, FeaturePrint's
algorithms convert the minute surface details of a physical item
into a unique digital fingerprint that can be used to irrefutably
identify the item. As with human fingerprints, each digital
'FeaturePrint' is unique, inherent, and persistent. This allows
brands to use no-touch serialization and forego proxies and
additives like tags, QR codes, and labels, all of which can be
removed, manipulated, and counterfeited themselves. This powerful
technology is used in a number of key industries including luxury
goods, collectibles, art, precious metals, healthcare, government,
and transportation, including automotive and aerospace.
This announcement comes at an inflection point for the fashion
industry as the implementation of new regulations within
Europe mandate the use of Digital
Product Passports (DPPs) to foster complete provenance of products.
As DPPs take hold in the region, FeaturePrint can be used as an
objective irrefutable connector to link physical products with
their digital identities. FeaturePrint's integration with
Authentique will replace antiquated methods of traceability and
verification that are based on proxies such as tags, QR codes, and
NFC chips, which are susceptible to manipulation, removal, and
counterfeiting.
"Incorporating Alitheon's FeaturePrint into our Authentique
platform will create the final standard of traceability for those
purchasing fashion and luxury goods," said Simon P. Lock, CEO and Founder of the ORDRE
Group. "Our deep presence and understanding of the market, combined
with Alitheon's superior technology, will enable our customers to
tackle some of our industry's biggest challenges. Together, we are
ushering in a new era where counterfeit goods, gray market
products, and fraudulent returns will no longer be an issue."
The enhanced Authentique platform will enable customers to
adhere at the highest level to the impending DPP regulations in the
EU, which are bound to make their way into the United States and other parts of the globe
long-term. Moreover, it enables transparency throughout the value
chain.
"We developed FeaturePrint to enable a world in which
transparency, traceability, and trust were achieved easily and
simply with no more than a photo from a mobile phone," said
Roei Ganzarski, CEO of Alitheon. "Be
it an aircraft engine part, a car brake pad, a pharmaceutical, or a
luxury product, we as employees and consumers want to know that the
item is what it should be - real, legal, and correct. Integrating
FeaturePrint into Authentique now offers that trust to the fashion
and luxury goods markets like never before."
To learn more about FeaturePrint, visit www.alitheon.com.
About Alitheon
Alitheon® is the leader in
advanced optical AI and creator of FeaturePrint®, a
patented system connecting the physical and digital worlds via a
secure and immutable link. FeaturePrint digitizes for items and
products, what fingerprints are for people – a unique identifier
that doesn't require marking, modifying or adding anything to the
item. Using just a camera, FeaturePrinting enables authentication,
identification and traceability of individual items out of millions
of similar objects, avoiding counterfeits, eliminating parts'
misidentification and minimizing the use of wrong products.
FeaturePrint is currently used for numerous trace and
authentication purposes across automotive, pharmaceuticals,
aerospace and defense, medical equipment, precious metals, and
luxury goods and collectibles.
About The ORDRE Group
Founded in 2014, The ORDRE Group
is the leading fashion technology firm powering the business of
fashion. The Group comprises three complimentary business units:
ORDRE: B2B virtual showrooms for wholesale incorporating
multi-brand platform ORDRE.com and custom showrooms ORDRE Meta.
ORB360 Digital Imaging: Proprietary 360˚ view imaging technology
developed specifically for the fashion industry. Services include
360 images and video, 2D and Ghost. Authentique: A groundbreaking
B2C App with non-invasive authentication and digital ID technology
for luxury products using blockchain and NFTs. Currently, the
business has operations in Paris,
London, New York, Milan, Sydney, LA, Shanghai, Tokyo, Hong
Kong and Dubai. Key clients include:
Louis Vuitton, The Row, Balenciaga, Givenchy, Michael Kors,
Yohji Yamamoto, Thom Browne, Simone
Rocha, Agent Provocateur, Victoria
Beckham and more.
Media Contacts
FINN Partners for Alitheon
alitheon@finnpartners.com
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SOURCE Alitheon