Moloco Forms Strategic Partnership to be the Exclusive Machine Learning Engine that Powers Topsort’s Retail Media Infrastructure
July 11 2024 - 6:00AM
Business Wire
This partnership includes a financial
investment from Moloco plus integration of Moloco Commerce Media’s
machine learning technology in Topsort’s global retail media
infrastructure
Moloco, a leader in operational machine learning (ML) and
performance advertising, announces a strategic investment in
Topsort, an artificial intelligence and auction-based retail media
infrastructure company. This investment underscores Moloco's
commitment to advancing innovative advertising technologies and
shaping the future of retail media. As part of this collaboration,
Moloco will be the ML engine that powers Topsort’s retail media
infrastructure and will make a financial investment in Topsort.
By pairing Moloco's advanced ML and personalization capabilities
with Topsort's unique auction-based algorithm and simple user
interface, the two companies will optimize ad personalization,
enhance customer experience while exceeding the expectations of
advertisers, and create a better revenue lift on ad spend. The
combination of the two technologies will also enable higher
click-through rates (CTR), optimized budget utilization for
existing ad spend, and a seamless customer journey free of
disruption.
“Moloco’s retail media platform utilizes sophisticated deep
learning and transformer models to predict user behavior, serve
relevant ads, and produce strong ROI for advertisers,” said Brandon
Maultasch, CFO, Moloco. “We’re excited to continue our momentum by
supporting Topsort and Topsort's customers with our advanced ML
capabilities.”
Moreover, customers will now be able to increase ad load without
sacrificing performance, thanks to the advanced capabilities
integrated into Topsort’s platform, the fastest API first offering
of its kind in the market.
"Our new technology means two big things for retailers: first,
they will now have world-class technology to make the most of their
customer data. Second, they can now recommend products just like
Amazon does, which many retailers couldn’t do before,” said
Francisco Larrain, CTO and co-founder of Topsort. “We’re here to
level the playing field and make advanced technology accessible to
all retailers, helping them improve their customer experience and
boost their sales."
This investment represents an expansion of Moloco’s offerings in
the retail media space. Moloco Commerce Media enables retailers and
marketplaces to build their own ML-powered advertising business.
The platform utilizes Moloco’s advanced ML infrastructure and
proprietary models to help customers launch profitable advertising
businesses in a matter of weeks. To learn more about Moloco
Commerce Media, please visit:
https://www.moloco.com/solutions/moloco-commerce-media.
About Moloco
Moloco’s mission is to empower businesses of all sizes to grow
through operational machine learning. With Moloco’s machine
learning platform for growth and performance, every app publisher,
commerce marketplace, and streaming business can now unlock the
value of their unique, first-party data. Moloco Ads enables
performance marketers to scale user acquisition for mobile apps
through our advanced machine learning models. Moloco Commerce Media
is an enterprise software solution that enables retailers and
marketplaces to build their own ad business with a flexible
solution that delivers relevance, results, and automation for
scaled and streamlined ad operations. Moloco Streaming Monetization
enables streaming media companies to revolutionize their
monetization strategy by building an outcomes-based ad business
that delivers relevancy for users and results for advertisers.
Moloco was founded in 2013 by a team of machine learning engineers
and has offices throughout the US, the UK, Germany, Korea, China,
India, Japan, and Singapore.
About Topsort:
Topsort is the leading AI and Auction-based retail media
infrastructure transforming retailers and marketplaces into top ad
networks on par with industry giants. Through seamless integration,
Topsort provides a comprehensive Bidless™ retail media tech
stack featuring highly flexible API tools, an industry-leading
privacy-safe clean room with robust online and in-store
attribution, and a transparent ad network for streamlined media
buying across multiple ad networks.
In just three years since launch, Topsort has raised $38 million
in funding from investors like Pear Ventures, Quiet Capital, FJ
Labs, and Upload Ventures. This capital fuels Topsort's mission to
lead the transition to cookie-less advertising. Topsort's
innovative solutions are trusted by global brands like Poshmark,
Cencosud, Unilever, Coca-Cola, L'Oreal, General Mills, Falabella,
Glovo (Delivery Hero), Atida, Phillips, and many more marketplaces,
retailers, and advertisers. Book a demo with Topsort today.
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Moloco PR Diana Adair, Senior Director of Communications, Moloco
pr@moloco.com
Wise Up PR for Topsort press@topsort.com Damask@topsort.com