NEW
YORK, July 9, 2024 /PRNewswire/ -- The global
private tutoring market size is estimated to grow by USD 25.71 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 10.87%
during the forecast period. The growing demand for tutors is driven
by an increasing emphasis on STEM education and microlearning
trends. However, the availability of open-source material poses a
challenge. Key market players include American Tutor Inc.,
ArborBridge Inc., Chegg Inc., Coursera Inc., Pearson Plc, Superprof
SAS, and Varsity Tutors LLC.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Curriculum-based
learning and Test preparation), Learning Method (Online, Blended,
and Classroom-based), and Geography (North America)
|
Region
Covered
|
US
|
Key companies
profiled
|
American Tutor Inc.,
ArborBridge Inc., Boston Tutoring Services, Chegg Inc., Club Z
Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc.,
Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc.,
Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC,
Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors
International Ltd., and Varsity Tutors LLC
|
Key Market Trends Fueling Growth
The private tutoring market in the US is witnessing a
significant trend towards microlearning. This approach to education
involves breaking down learning content into small, manageable
modules. Vendors in the market are incorporating microlearning into
their course offerings to enhance learner engagement and improve
understanding. Microlearning modules consist of various formats
such as video, audio, text, and infographics, with each session
typically lasting 5-10 minutes. Quizzes, games, and just-in-time
content delivery are also essential components. Microlearning
offers several advantages, including bridging knowledge gaps,
enabling better understanding and retention, addressing time and
resource constraints, and offering flexibility and compatibility
across devices. As a result, the emphasis on microlearning is
expected to drive growth in the US private tutoring market during
the forecast period.
The private tutoring market is on the rise, with students
seeking individualized attention for academic success.
Technology-based learning is a major trend, offering online
subscriptions, subject-related content, presentations, 3D colored
diagrams, animations, and more. Education technology is
transforming literacy and subjects like Mathematics and Sciences.
Wealthy parents and private schools invest in private tuition for
career development, while public school-based students also opt for
shadow education. Annual service contracts are common, with
Cambridge Assessment and other test preparation services leading
the way. Private tutors use teaching methods tailored to each
student, available in both offline and online modes. UpGrad,
Caltech University, Fullstack Academy, and Deeksha Classes offer
short-term and long-term courses, microlearning, and mentorships.
Bramble survey reveals that post-K-12 students compete in academic
ranks, focusing on competitive examinations and academic and
non-academic subjects.
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Market Challenges
- The private tutoring market in the US is experiencing
significant competition from open-source tutoring services that
provide free learning materials. Established tutoring service
providers like Club Z Inc. And Kaplan offer tutoring sessions
for various subjects against a fee. However, open-source platforms
such as Coursera, edX, Udacity, and FutureLearn offer Massive Open
Online Courses (MOOCs) with flexible accessibility and course
duration. While some MOOCs charge a minimal fee for certifications,
most open-source content is accessible free of cost. The popularity
of MOOCs is increasing due to their adaptable curriculum and
affordability. Students can access free courses on mobile devices
and learn at their own pace. MOOCs are becoming a viable
alternative to traditional education, posing a threat to the growth
of the private tutoring market in the US.
- The private tutoring market is a significant sector in the
education industry, serving students from Post-K-12 to those
preparing for competitive examinations in academic and non-academic
subjects. According to the Bramble survey, the market size is
substantial, with billionaires spending thousands of dollars on
tutoring monthly, while the median household spends an average of a
few hundred dollars. Short-term courses in microlearning and
test preparation services are popular, with long-term coaching
courses and mentorships also in demand. UpGrad, Caltech University,
Fullstack Academy, Deeksha Classes, and various other institutions
offer various types of tutoring services. However, challenges
include managing monthly bills, accidental overdrafts, and expenses
on debit cards, making online tutoring an attractive alternative.
Online banks and savings accounts with competitive interest rates
are essential tools for managing education-related expenses.
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challenges - Download a Sample Report
Segment Overview
This private tutoring market report extensively covers market
segmentation by
- Type
- 1.1 Curriculum-based learning
- 1.2 Test preparation
- Learning Method
- 2.1 Online
- 2.2 Blended
- 2.3 Classroom-based
- Geography
1.1 Curriculum-based learning- The private tutoring
market continues to grow as more students seek individualized
instruction for academic success. Tutors offer personalized
learning plans, flexible schedules, and one-on-one attention.
Parents value this customized approach, leading to increased demand
for private tutoring services. Tutors use various teaching methods
and tools to cater to diverse learning styles, ensuring effective
learning outcomes. This market trend is expected to persist,
providing opportunities for dedicated educators to make a positive
impact on students' academic journeys.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The tutoring market has experienced significant growth in recent
years, driven by the increasing demand for personalized learning
solutions. With the advent of technology-based learning, students
now have access to a wealth of subject-related content through
online subscriptions. This includes presentations, 3D colored
diagrams, animations, and flashcards, making education more
engaging and interactive. Education technology has revolutionized
the way we learn, offering annual service for academic subjects
like Literacy, Mathematics, Sciences, and non-academic subjects.
Short-term and long-term courses in competitive examinations and
post-K-12 education are also popular offerings. UpGrad, Caltech
University, and Fullstack Academy are some institutions leading the
way in technology-driven education. Microlearning, mentorships,
coaching courses, and test preparation services are other areas of
growth in the tutoring market.
Market Research Overview
The tutoring market continues to grow as students seek
personalized learning solutions, both online and offline.
Technology-based learning is at the forefront, with subject-related
content, presentations, 3D colored diagrams, animations, and
flashcards enhancing education. Annual service subscriptions offer
access to a wealth of resources for literacy, mathematics,
sciences, career development, and more. Education technology
companies provide test preparation services and subject tutoring,
while private tutors use innovative teaching methods. Private
tuition, also known as shadow education, is popular among parents
seeking academic improvement for their children, especially in
competitive examinations and academic subjects. The market caters
to both wealthy parents and those on a median household income,
with monthly bills varying from accidental overdrafts to debit card
transactions at the supermarket or clothing store. UpGrad, Caltech
University, Fullstack Academy, and other allied industries offer
microlearning and coaching courses. The Bramble survey reports that
post-K-12 students benefit from private tutoring in all subjects,
including non-academic areas. Annual service subscriptions offer
flexible plans, with short-term and long-term courses catering to
various learning styles and budgets. Education technology platforms
like Cambridge Assessment, Deeksha Classes, and mentorship programs
provide comprehensive solutions for students aiming for academic
ranks in public and private schools. The tutoring market is a
significant industry, with billionaire investors recognizing its
potential and investing in education technology companies. In
summary, the tutoring market is a dynamic and growing industry,
catering to students' diverse learning needs through
technology-based solutions, private tutoring, and education
technology companies. With various pricing models and subscription
plans, it offers flexible solutions for students and parents alike,
making education accessible and affordable.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Curriculum-based Learning
- Test Preparation
- Learning Method
-
- Online
- Blended
- Classroom-based
- Geography
-
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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