Omni Retail Enterprises Appoints Steve Marada to Lead Bodybuilding.com Product Development and Merchandising Strategy
July 09 2024 - 10:00AM
Business Wire
Healthy lifestyle expert and former Vitamin
Shoppe executive charged with revitalizing destination website for
broad fitness community
Omni Retail Enterprises, operator of a portfolio of lifestyle
digital storefronts and communities covering home decor, apparel,
health & wellness products, fitness & educational programs,
today named Steve Marada Head of Product Development and
Merchandising Strategy for Bodybuilding.com. Marada will manage the
rebuilding of Bodybuilding.com, a community with millions of
members around the globe who have the common goal of living
better.
“Steve has a history of leading and executing strategic business
plans that create and refresh health & wellness brands, which
is exactly what Bodybuilding.com needs. Steve’s lifelong experience
in this sector has uniquely equipped him with the necessary vision
and expertise needed to bring the brand back to its rightful
potential,” said Sharon Leite, CEO of Omni.
“I’ve had the opportunity to watch him in action while on my
team at The Vitamin Shoppe and he clearly demonstrated his
expertise in building innovative and high-quality products for
consumers. His deep roots in manufacturing and commercialization
will also deliver significant value, and I couldn’t be more excited
to have Steve at the helm of Bodybuilding.com at this critical time
in our company’s history.”
Marada served as Divisional Vice President – Private Brands at
The Vitamin Shoppe and had a similar position at Nature’s Answer.
In both roles, he had broad experience with brand building,
innovation, storytelling, marketing, sales, commercialization and
manufacturing. Marada also held executive roles at Insight
Nutrition, MHP - Maximum Human Performance and Genceutic Naturals.
He earned a BS in Dietetics Food & Nutrition from Montclair
State University.
“Omni Retail Enterprises is positioning itself to build an
impressive reputation within the industry and I’m honored to
contribute to the legacy of Bodybuilding.com. The opportunity to be
part of such an iconic brand, revered by a dedicated community of
fitness lifestyle followers, is incredibly inspiring. I am excited
to join in the brand's rich heritage and unwavering dedication to
its community. Together, we aim to reignite the passion and
commitment to making Bodybuilding.com the beacon in the fitness
world," said Marada.
About Omni Retail Enterprises
Omni Retail Enterprises is a global e-commerce company composed
of lifestyle brands focused on elevating the shopping experience.
Omni is the parent company of Bodybuilding.com, Pier 1.com,
DressBarn.com, Mentorbox.com, and owns the intellectual property of
Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things,
and Ralph & Russo. More information can be found at
https://omniretailenterprises.com/.
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