Swiftly equips retailers and CPG brands with
an umbrella of innovative digital solutions to increase customer
loyalty and bolster omnichannel digital engagement with
personalized offers.
SEATTLE, July 9, 2024
/PRNewswire/ -- Swiftly, a leading provider of retail
technology solutions, today announced the launch of its
Audience Optimizer solutions, to help retailers and brands
connect with shoppers online and bring them in to stores.
- Audience Optimizer for retailers replaces the traditional paper
circular ads with targeted and personalized online ads. This helps
retailers put the right offers in front of the right customers,
thereby driving increased revenue while also giving shoppers a more
personalized and convenient shopping experience.
- Audience Optimizer for brands, coming in Q4 2024, enables
advertisers to pair complementary ad units with the retailer's
personalized digital ads. Swiftly's ability to efficiently leverage
personalized promotions at scale can significantly expand a brand's
targeted reach – all while being backed by Swiftly's full
closed-loop reporting.
Print newspapers are shuttering at an alarming clip –
approximately two per week over the past two years – leading to a
circular distribution desert. To combat resulting potential losses,
today's retailers are pivoting to digital circulars in order to
create shopping experiences that resonate with each individual
customer. Swiftly's suite of high fidelity off-platform targeting
and optimization tools, leveraging first-party and third-party
data, enables retailers to turn generic digital circulars into
personalized and highly relevant content for their customers,
improving shopper engagement and helping to recover revenues and
customer loyalty.
A first of its kind for the majority of U.S. retailers,
Swiftly's Audience Optimizer solutions integrate personalization,
automation, and access to digital channels across the open web—such
as social media, websites, and connected TV to deliver this content
to shoppers. This enables retailers and CPG brands to engage with
and attract shoppers seeking the best deals and promotions.
Henry Kim, Co-Founder and CEO of
Swiftly, stated, "With the launch of Audience Optimizer we're
taking a significant step forward in serving today's digitally
savvy shoppers. Our technology is unique in the industry, offering
both retailers and brands an unparalleled ability to engage with
customers on a highly personalized level. For retailers, this means
driving more traffic and increasing sales with ads that truly
resonate with individual shoppers' needs and preferences. For
brands, it provides a powerful platform to showcase promotions
effectively, ensuring their marketing efforts are targeted and
impactful. The comprehensive insights and advanced targeting
capabilities of Audience Optimizer set a new standard for digital
engagement in the retail sector, helping our customers stay ahead
in a competitive market."
To stay competitive in today's retail market and increase
customer engagement, today's retailers must embrace an advanced
digital strategy. With Swiftly's launch of Audience Optimizer
integrating this solution at any stage of a retailer's CRM and
customer data journey has never been easier. Retailers and CPG
brands will be able to deliver the right message, to the right
shopper, at the right time. Access to consumer insights and
precision targeting is setting a new standard for how to measure
omnichannel advertising effectiveness and foot traffic in the
retail sector.
About Swiftly
Swiftly is a leading provider of
technology and retail media and technology solutions for retailers
worldwide. Founded in 2018, Swiftly offers innovative solutions
that drive retail engagement and enable retailers to own the
digital relationship with their customers. Swiftly's Retail Tools,
Mobile Platforms, Analytics Tools, and Retail Media Network enable
retailers to accelerate sales and build loyalty while enabling
brands to reach more shoppers and amplify campaigns using the power
of 1st party data. Trusted by hundreds of iconic brands, Swiftly is
democratizing retail technology and giving retailers the tools they
need to compete in today's crowded marketplace. For more
information visit www.swiftly.com
CONTACT: swiftly@5wpr.com
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SOURCE Swiftly