By combining the power of iSpot with
MobileFuse's leading CTV offering, advertisers will have a clear
view into the incremental reach and impressions over both linear
and CTV sources at scale
NEW
YORK, July 9, 2024 /PRNewswire/ -- MobileFuse,
one of the largest in-app, CTV, and DOOH advertising platforms,
today officially announced a key partnership with iSpot.tv,
the cross-platform TV measurement company. iSpot.tv is MobileFuse's
preferred measurement solution; its Unified Measurement platform
ensures MobileFuse clients can accurately measure the effectiveness
of CTV and OLV campaigns at scale.
Through the partnership, MobileFuse can account for
additional CTV audiences that brands can't access when running a
linear-only strategy. Brands can count on iSpot and MobileFuse to
bridge the gap between linear and CTV, with iSpot measuring linear
TV impressions for 30,000+ brands using their proprietary ad
catalog, airing data and industry-leading Smart TV panel. This data
is combined with MobileFuse's CTV solutions, giving advertisers the
full picture of linear and CTV overlap, expressed as incremental
reach.
With access to iSpot's Unified Measurement dashboard, MobileFuse
expands its optimization and reporting capabilities to include
publisher, audience, and frequency adjustments. This news
demonstrates MobileFuse's commitment to providing clients and
partners with class-leading tools for optimizing campaigns and
boosting ROI.
"Over the last year, we focused on expanding our CTV offerings
and reporting capabilities. We're committed to providing critical
tools that deliver our clients and partners a competitive edge,"
said Ken Harlan, Founder and CEO of
MobileFuse. "After vetting multiple linear and CTV measurement
partners, we found that iSpot.tv perfectly aligns with our
expectations. The platform ensures our clients have access to
unified insights that drive results."
In May, MobileFuse aired campaigns from a variety of verticals,
including Retail, QSR, Travel, and Pharma. An analysis performed by
iSpot found that over 67% of MobileFuse's reach for a medium-sized
brand was incremental to linear - and that number rose to 85% for a
smaller brand. MobileFuse frequently exceeds iSpot's Unified
Measurement Benchmarks for the Percent Incremental Reach metric,
which shows the percent of MobileFuse's total reach that is
delivered above and beyond linear and speaks to the uniqueness of
MobileFuse's audience.
"Accurately measuring the value of CTV advertising is crucial as
audiences have migrated from linear TV to streaming," said
Dan Lowenberg, VP, media
partnerships, iSpot. "We're excited to work with MobileFuse in
order to help them showcase their evolving solutions and provide
their clients the tools they need to win in this ultra competitive
environment."
These measurement capabilities are available to all MobileFuse
clients interested in running CTV campaigns in addition to their
linear buys. For more information,
visit https://mobilefuse.com/.
About MobileFuse
MobileFuse is one of the largest
in-app advertising and CTV platforms. The company serves leading
brands, agencies, bidders, and app developers across a variety of
verticals. MobileFuse empowers its clients by reaching highly
curated and receptive audiences via unique solutions combining
moments-based targeting, patented location verification, custom
creative, and data-driven insights across a large location-based
in-app and CTV exchange. Founded in 2009, MobileFuse is
headquartered in New York City and
has offices throughout the U.S. In 2022, the company achieved
carbon negative status. For more information,
visit https://mobilefuse.com/.
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SOURCE MobileFuse