Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App SDKs Market Share Rankings Report for the Google Play Store and Apple App Store. The May 2024 report analyzes third-party software development kits (SDKs) used across apps found on the Google Play Store and Apple App Store and reveals key SDK market share findings. 

Third-party SDKs are developed by companies other than the company that created the app itself. Third-party advertising SDKs are those used by app developers to perform various advertising-related functions such as mediation, measurement, attribution, and more.

Pixalate’s data science team analyzed approximately 4.8M mobile apps and almost 30 billion open programmatic advertising transactions from the Google Play Store and Apple App Store in May 2024 to compile this research.

Top Mobile App Ad SDKs on Apps in the Google Play StoreThe below estimates are based on impression volume. Ad SDK market share is estimated based on the apps from which the open programmatic ad impressions are detected and wherein SDKs are present (but not necessarily . This estimate does not imply that the SDK has certainly been involved with the impression, as many apps may include multiple Ad SDKs.Download the full report to see estimates based on the number of apps in addition to impression volume.Global

1. IAB Open Measurement SDK: 87% estimated market share
2. Facebook Audience Network: 85% estimated market share
3. AppLovin: 79% estimated market share
4. Vungle: 76% estimated market share
5. InMobi: 70% estimated market share

North America

1. IAB Open Measurement SDK: 92% estimated market share
2. Facebook Audience Network: 89% estimated market share
3. AppLovin: 85% estimated market share
4. Amazon Ads: 84% estimated market share
5. InMobi: 82% estimated market share

EMEA

1. Facebook Audience Network: 93% estimated market share
2. IAB Open Measurement SDK: 88% estimated market share
3. AppLovin: 82% estimated market share
4. Vungle: 77% estimated market share
5. Unity Ads: 77% estimated market share

APAC

1. IAB Open Measurement SDK: 80% estimated market share
2. Facebook Audience Network: 74% estimated market share
3. AppLovin: 69% estimated market share
4. Vungle: 69% estimated market share
5. ByteDance TikTok: 63%

LATAM

1. IAB Open Measurement SDK: 89% estimated market share
2. Facebook Audience Network: 79% estimated market share
3. AppLovin: 78% estimated market share
4. Vungle: 72% estimated market share
5. ByteDance TikTok: 65% estimated market share

Download the full Global Mobile App SDKs Market Share Rankings Report for the Google Play Store here.Top Mobile App Ad SDKs on Apps in the Apple App StoreThe below estimates are based on impression volume. Ad SDK market share is estimated based on the apps, from which the open programmatic ad impressions are detected and wherein SDKs are present. This estimate does not imply that the SDK has certainly been involved with the impression, as many apps may include multiple Ad SDKs.Download the full report to see estimates based on the number of apps in addition to impression volume.Global

1. AppLovin: 78% estimated market share
2. Amazon Ads: 74% estimated market share
3. Fyber Marketplace: 72% estimated market share
4. Vungle: 68% estimated market share
5. IAB Open Measurement SDK: 66% estimated market share

North America

1. Amazon Ads: 79% estimated market share
2. AppLovin: 74% estimated market share
3. Fyber Marketplace: 72% estimated market share
4. Vungle: 69%
5. IAB Open Measurement SDK: 68% estimated market share

EMEA

1. AppLovin: 87% estimated market share
2. Fyber Marketplace: 74% estimated market share
3. Amazon Ads: 70% estimated market share
4. Vungle: 64% estimated market share
5. IAB Open Measurement SDK: 62% estimated market share

APAC

1. AppLovin: 87% estimated market share
2. ByteDance TikTok: 69% estimated market share
3. Vungle: 67% estimated market share
4. Fyber Marketplace: 65% estimated market share
5. IAB Open Measurement SDK: 63% estimated market share

LATAM

1. AppLovin: 86% estimated market share
2. Fyber Marketplace: 84% estimated market share
3. Vungle: 72% estimated market share
4. PubNative: 67% estimated market share
5. Amazon Ads: 62% estimated market share

Download the full Global Mobile App SDKs Market Share Rankings Report for the Apple App Store here.Download the reports for a complete analysis and review SDKs:

• Apple App Store
• Google Play Store

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Global Mobile App SDKs Market Share Rankings Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.

Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com