The singer, songwriter, and producer champions
creativity and self-expression with BIC's 4-Color Ballpoint
Pen
SHELTON,
Conn., July 8, 2024 /PRNewswire/ -- BIC, a world
leader in stationery, is teaming up with GRAMMY-nominated and
multi-platinum singer, songwriter and producer Charlie Puth this back-to-school season to
amplify BIC's 4-Color Ballpoint Pen campaign 'A pen for every side
of you.' The campaign empowers students and teachers to unleash
their creativity by relating each color of BIC's 4-Color Ballpoint
Pen to various forms of self-expression.
The iconic BIC 4-Color Ballpoint Pen offers four great colors in
one long-lasting pen – black, red, green, and blue – in multiple
smooth and sleek barrel designs. Ideal for capturing
self-expressive thoughts and song lyrics, doodling imaginative
creations, color-coding school notes and more, the 4-Color Pen
helps unleash creativity and passion through writing.
"Equipping students and teachers with tools that spark
curiosity, creativity and help them envision a brighter future is
just one part of BIC's global commitment to education," said BIC
CEO Gonzalve Bich. "We're thrilled
to partner with Charlie Puth to
encourage students to express themselves through writing and music
this back-to-school season."
"The BIC 4-Color Pen is my go-to for songwriting because I can
click through ink colors to match the vibes of each lyric or line,
or even how I may be feeling that day," said Charlie Puth. "Since self-expression is so
meaningful to me and my craft, I love partnering with BIC to
encourage students to explore the beauty of creativity through
writing, music and art – no matter their interests."
CHARLIE PUTH CONCERT VIP EXPERIENCE
BIC and Charlie
Puth are hosting a back-to-school consumer sweepstakes for four
consumers to win a special behind-the-scenes experience and private
iHeartMedia concert with Charlie
Puth on October 22, 2024 in
New York City. For a chance to
win, consumers can purchase eligible BIC writing products,
including the BIC 4-Color Ballpoint Pen and other popular BIC
classroom essentials, at participating retailers and upload or
mail-in proof of purchase from now until September 30, 2024. Full sweepstakes rules
here.
In preparation for back-to-school, throughout the summer,
Charlie Puth and the 4-Color
Ballpoint Pen will also appear across retail, social and digital
platforms, PR, Creative, and a partnership with iHeartMedia – all
culminating in the exclusive October event to drive brand awareness
during the back-to-school purchase period. Paid media support will
take place across TikTok, Instagram, paid search, and iHeart audio
from July 8 through September.
The BIC 4-Color Ballpoint Pen is available on BIC.com, as well
as at your favorite online and in-store retailers during the
back-to-school season and beyond.
Performance will take place on 10/22/24. Winners will be
selected on or around 10/8/24 and
have 48 hours to accept prize.
NO PURCHASE NECESSARY. Sweepstakes begins at
12:00 PM ET on 6/3/24 and ends at 11:59:59 PM ET on 9/30/24. Open only to legal
residents of the 50 US/DC who are 18+ years of age. See Official
Rules for entry instructions, how to enter without making a
purchase, odds, prize details, and restrictions. Void where
prohibited. Sponsor: BIC USA Inc.,
One Bic Way Ste 1, Shelton, CT
06484.
About BIC
A world leader in stationery, lighters and
shavers, BIC brings simplicity and joy to everyday life. For more
than 75 years, the Company has honored the tradition of providing
high-quality, affordable, essential products to consumers
everywhere. Through this unwavering dedication, BIC has become one
of the most recognized brands and is a trademark registered
worldwide. Today, BIC products are sold in more than 160 countries
around the world and feature iconic brands such as BIC Kids™, BIC
Flex™, BodyMark by BIC™, Cello®, Djeep, Lucky
Stationary, Rocketbook, Soleil®, Tipp-Ex®,
Us. TM, Wite-Out®, Inkbox, and more. In 2023, BIC Net
Sales were €2,263 million. The Company is listed on Euronext Paris,
is part of the SBF120 and CAC Mid 60 indexes and is recognized for
its commitment to sustainable development and education. It has
received an A- Leadership score from CDP. For more, visit
www.bic.com or follow us on LinkedIn, Instagram, Twitter, or
YouTube.
About Charlie
Puth
GRAMMY-nominated and multi-platinum
singer/songwriter/producer Charlie
Puth has proven to be one of the industry's most consistent
hitmakers and sought-after collaborators across multiple genres. To
date he has amassed over 35 billion career streams, nine
multi-platinum singles (including "Attention," "We Don't Talk
Anymore," "See You Again" & more), four GRAMMY nominations,
three Billboard Music Awards, a Critic's Choice Award, and a Golden
Globe nomination. Puth is currently working on his highly
anticipated fourth studio album, the follow-up to 2022's CHARLIE
which featured platinum-certified hit singles "Light Switch" and
"Left and Right" featuring Jung Kook
of BTS. Meanwhile, his 2021 co-penned/produced single "Stay" for
The Kid Laroi and Justin Bieber
reigned #1 on the Billboard Global 200 chart for eleven weeks, and
his collaboration with Gabby Barrett on their "I Hope (Remix)"
earned him his fourth top 10 charting track on the Billboard Hot
100.
Media contact: BICExpression@mbooth.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/bic-and-charlie-puth-hit-the-right-creative-note-during-the-back-to-school-season-302190319.html
SOURCE BIC