American Hospital Association's Marketing Wing Recruits Miami Ad
Agency CEO and Atlanta Data Company's VP For Physician Strategy
Program
MIAMI, July 3, 2024
/PRNewswire-PRWeb/ -- The professional membership group of the
American Hospital Association focused on healthcare marketing has
enlisted experts from the advertising agency universe and the
provider data sector to share insights about the best methods for
reaching and influencing physicians and other healthcare providers.
Daniel Weinbach, president and CEO
of the Miami-based healthcare
advertising agency, The Weinbach Group, along with Nathan Lenyszyn, vice president of marketing for
HealthLink Dimensions will co-present a webinar titled,
"Communication Preferences Among Physicians, Nurse Practitioners,
& PAs," which will explore results from surveys conducted among
hundreds of medical providers about their information sources and
media habits. The webinar series is part of a course, Foundations
of Physician Strategy for Health Care Marketers, offered by the
Society for Healthcare Strategy and Market Development (SHSMD),
which is part of the American Hospital Association.
There are lots of other ways to reach and
influence providers, and during this webinar, we will explore the
platforms and channels that are most valuable to providers.
HealthLink Dimensions has curated the largest database of
physicians and healthcare providers in the U.S. and works with
hospitals and health systems, along with other enterprises that
seek to connect with providers. For several years, the company has
partnered with healthcare marketing firm, The Weinbach Group, to
increase visibility for its services and for the research it
conducts, including its annual Physician Communications Preferences
report.
"In HealthLink Dimensions' most recent survey of doctors, we
learned that a third of practices don't allow in-person visits from
physician liaisons or other marketers," said Daniel Weinbach, president and CEO of the
Miami ad agency that specializes
in medical advertising. "Fortunately, there are lots of other ways
to reach and influence providers, and during this webinar, we will
explore the platforms and channels that are most valuable to
providers."
Mr. Weinbach and Mr. Lenyszyn will present their webinar on
July 11th at 1:00 eastern time. It is one of six sessions that
comprise the SHSMD course and is open to SHSMD members for
$500 and non-members for $650. Participants who complete the six-session
course earn a certificate of completion. In addition, course
content will be available to registrants on an on-demand basis.
This webinar marks the third time Mr. Weinbach has been selected
by the Society for Healthcare Strategy and Market Development to
present subject matter to its members and the first time for Mr.
Lenyszyn. Mr. Weinbach previously spoke at SHSMD's annual
Connections conference, once on the topic of healthcare price
transparency and once about employed physician groups.
To register for the course, visit
https://www.shsmd.org/education/shsmd-education-calendar/, and
select the Foundations of Physician Strategy for Healthcare
Marketers option.
About The Weinbach Group
The Weinbach Group, now in its fourth decade of business,
consistently ranks among South
Florida's top advertising, public relations, and marketing
firms. The agency serves clients in a range of industries, and is
best known as healthcare marketing firm. Notable clients have
included ChenMed Senior Care, The Renfrew Center for Eating
Disorders, HCA, University of Miami
Miller School of Medicine, and Jackson Health System.
Media Contact
Meieli Sawyer, The Weinbach Group, 305-668-0070,
msawyer@weinbachgroup.com, https://www.weinbachgroup.com/
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SOURCE The Weinbach Group