Acquisition of both companies simultaneously
deepens industry stronghold and creates best of breed channel
partner marketing technology and talent
ST.
LOUIS, July 2, 2024 /PRNewswire/ -- Ansira
Partners, Inc. ("Ansira"), an independent global marketing
technology and solutions company with proprietary channel,
website, and advertising technology platforms, today announced
the acquisition of BrandMuscle and SproutLoud, two leading channel
partner marketing companies that, like Ansira, work with clients in
distributed ecosystems. The acquisitions bring together best in
class talent and platform technology into one entity.
"Understanding the swiftly changing market from the new
digital-first buyer to the importance of being present before,
during, and after customer transactions, to the shift of software
and services firms connecting to grow around a core platform, we
know that channel partner marketing has found its time," said
Ansira CEO Paul Tibbitt. "Bringing
together the best of Ansira's tech and talent with BrandMuscle and
SproutLoud creates a powerful force in ecosystem enablement.
Today's acquisitions also expand Ansira's partner network and
strengthen our partner marketing and local enablement
expertise."
These strategic acquisitions bring together like-minded,
talented teams who will continue to drive innovative platform
development surrounded by industry-leading services, benefiting
from the complementary technologies of BrandMuscle and SproutLoud.
Ansira will continue to serve a robust range of client verticals
including: automotive, high technology, beverage, financial
services, QSR, franchise and multi-location retail,
telecommunications, travel and hospitality, insurance, home
services, and manufacturing.
"When we acquired Ansira in Q4 2023, we set out a vision to
reposition Ansira as the preeminent tech-enabled outsourced
solutions provider in the channel marketing space," Truelink
Managing Partner Luke Myers said. "This momentous simultaneous
acquisition of BrandMuscle and SproutLoud is a key step in Ansira's
journey. The timing was fortuitous for us to bring together the
best of all three companies to create this innovative,
market-leading technology platform with the brightest minds in
distributed marketing to deliver even greater results for
clients."
Ansira, BrandMuscle, and SproutLoud have all been recognized in
industry reports including:
- Canalys Ecosystem Landscape
- All three companies are included on the "islands" for
Through-Channel Marketing Automation and Channel Incentive
Management
- Forrester research reports covering Through-Channel Marketing
Automation and Channel Incentive Management
- All three companies were recognized for delivering
market-leading solutions or performing with a strong competitive
edge compared to other marketplace offerings
"By joining Ansira, we bring our significant expertise working
across an intricate network of suppliers, distributors, and
accounts necessary to activate in local markets with compliance in
highly regulated industries," BrandMuscle CEO Scott Weeren said. "For over twenty years, one
key industry that BrandMuscle has served is the beverage vertical,
and we're eager to bring our knowledge of this industry, along with
our core industry focus of insurance, financial services, and
manufacturing, into the combined entity."
"Combining Ansira, BrandMuscle and SproutLoud resources gives us
improved capabilities and expertise to deliver even greater value
to our collective client communities," said SproutLoud Founder and
CEO Jared Shusterman. "We are
passionate about the go-to-market motions of channel partners and
frontline teams, and we'll continue to innovate with the leading
distributed marketing technology and services platform of our
industry."
Channel Partner Marketing, also referred to in the industry as
Through-Channel Marketing Automation (TCMA) or Partner Marketing
Automation Platforms (PMAP), is the alignment of partners like
agents, resellers, distributors, or franchisee owners, with an
enterprise company to market or sell the goods and services of the
enterprise brand on their behalf. This indirect sales motion is a
long-standing marketing and sales model that is expected to grow
rapidly, with McKinsey leaders predicting that channel partner
ecosystems will drive 30 percent of the global economy by
2030.
The acquisitions are effective immediately and terms will not be
disclosed.
Ansira is backed by Truelink Capital, a middle-market private
equity firm based in Los
Angeles.
ABOUT ANSIRA
Ansira, a leading independent, global
marketing technology and solutions company with proprietary
channel, website, and advertising technology platforms, guides
companies operating in distributed ecosystems to connect with their
customers, fostering unwavering brand loyalty by seamlessly
integrating digital and physical experiences from the enterprise to
hyper-local level. Ansira's innovative blend of human
expertise and cutting-edge technology solutions solves the
challenges faced by global marketers today and drives demand for
their businesses. For more information on Ansira visit
Ansira.com or LinkedIn.
ABOUT TRUELINK CAPITAL
Truelink Capital is a
middle-market private equity firm based in Los Angeles.
Truelink pairs deep industry experience in the technology-enabled
services and industrials sectors with a commitment to building
partnerships that drive long-term value creation through an
operationally focused strategy. Truelink partners with management,
corporate sellers, and founders to accelerate growth through the
execution of operational improvements, strategic initiatives, and
transformative add-on acquisitions.
Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380
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SOURCE Ansira