NEW
YORK, July 2, 2024 /PRNewswire/ -- COOL Media is
pleased to announce the appointment of John
Riemenschneider as Director of US Advertiser Sales,
effective June 2024. Riemenschneider
brings over two decades of expertise in digital media sales, and a
proven track record of driving growth in the media industry.
In his new role, John will lead the charge as the
recently-rebranded COOL Media lands on U.S. shores, bringing their
unique, advanced Connected TV (CTV) solutions to a whole new client
base. With their strong emphasis on driving real results and
actionable insights, COOL Media will guide brands to new heights
the same way they've been doing in the Australian market for
years.
"John Riemenschneider's
appointment underscores our commitment to expanding on our
already-successful advertiser business in the US," said Zack Dugow,
CEO of COOL Media. "His extensive experience in digital media,
sales strategy, and explaining the benefits of meaningful
attribution for advertisers will be instrumental in evangelizing
the cutting-edge performance and brand insights delivered by Cool
Media CTV solutions."
Prior to joining COOL Media, John served as Senior Director of
Sales at Locality, where he successfully led sales efforts for
digital video streaming assets across the Southeast region. His
career also includes notable roles at Effectv, Fairway Outdoor
Advertising, Univision Local Media, Clear Channel Media +
Entertainment, CBS, Cox Radio, and Susquehanna Radio WNNX, where he
consistently shattered expectations and implemented innovative
digital strategies.
"I am excited to join Zach Dugow, Kevin
Lange, and the rest of the crew that are committed to
bringing the best CTV experience to our agency and client
partners," said Riemenschneider.
"Brands partnering with COOL Media are able to track detailed
performance attribution and insights throughout the campaign life
cycle -- with a depth of reporting illustrating how the campaign is
driving real results. I look forward to using my experience to
drive growth, deliver exceptional value to our clients, and
introduce COOL Media to US markets as a leader in digital media
solutions."
Riemenschneider's appointment comes at a pivotal time, as COOL
Media continues to expand its capabilities and offerings in the
dynamic digital advertising market.
For more information about COOL Media's rebrand, services, and
more, visit the homepage at coolmedia.co.
About COOL Media
In 2023, Insticator expanded their comprehensive suite of
publisher tools by acquiring COOL Media, a top managed-service
media solutions provider in the CTV/OTT space. This acquisition
partners with the region's largest independent media agencies to
deliver impressive results for some of the biggest names in the
industry.
COOL Media's CTV Attribution Dashboard solves one of the biggest
challenges facing the CTV industry today, by providing clients
access to real performance metrics. This dashboard shows the true
value their CTV advertising is driving for their business.
Beyond the tangible ROI from working with Insticator, COOL Media
provides a talented team of media experts who excel at helping
clients navigate the complexities of the rapidly evolving CTV
marketplace. The first-party data collected helps publishers better
understand audience behavior and facilitate surgical targeting for
the brands they represent.
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SOURCE COOL Media