Discover Puerto
Rico and Van Leeuwen Ice Cream Truck to Dish Out Free Scoops
of Exclusive Piña Colada Ice Cream in NYC On Piña Colada Day July 10
SAN
JUAN, Puerto Rico, July 1, 2024
/PRNewswire/ -- Discover Puerto
Rico, the Destination Marketing Organization (DMO) for the
Island, is excited to announce a delicious collaboration with Van
Leeuwen Ice Cream to celebrate National Piña Colada Day on
July 10 across their New York City locations. Honoring the rich
heritage of the Piña Colada, which originated in Puerto Rico and is claimed by the famed Caribe
Hilton, this celebration marks the 70th anniversary of the iconic
drink and Van Leeuwen's first-ever
collaboration with a destination.
In 1954, Caribe Hilton's bartender Ramón "Monchito" Marrero was
tasked with creating a signature drink that captured the essence of
Puerto Rico. He crafted the first
Piña Colada using Don Q rum, which infused the cocktail with a
distinctive Puerto Rican flavor.
To commemorate this special occasion, Van Leeuwen's expert team, alongside Discover
Puerto Rico, renowned Puerto Rican mixologist Roberto Berdecia and Don Q rum, have crafted an
exclusive and delectable Piña Colada ice cream flavor. The
limited-edition treat features vibrant packaging designed by
talented local artist, Cristina Muñoz Laboy, whose stunning work
can be found throughout the Island.
"Bringing the vibrant flavors of Puerto Rico to the streets of New York City with this exclusive Piña Colada
ice cream is a true celebration of our Island's rich heritage and
culture," said Leah Chandler, CMO of
Discover Puerto Rico. "In collaboration with Van Leeuwen Ice Cream,
we are thrilled to share a scoop of paradise, melding the legacy of
Puerto Rico's beloved cocktail
with delicious creativity. By infusing the expertise of local
mixologist Roberto Berdecia and the
artistic vision of Cristina Muñoz Laboy, every spoonful promises an
authentic taste of Puerto Rico. We can't wait for New Yorkers to
experience the tropical magic and rich cultural tapestry of
Puerto Rico with us!"
On July 10, get ready to savor a
taste of paradise right in the heart of New York City. The Discover Puerto Rico and
Van Leeuwen Ice Cream truck will tour the city, distributing free
scoops of the Piña Colada flavor and offering branded merchandise.
For those who can't catch the truck, pints will be available for
purchase at most Van Leeuwen NYC
locations (except for Hudson Yards, Union Square, Grand Central,
97th & Broadway, and Roosevelt
Field) while supplies last.
"We are excited to partner with Discover Puerto Rico to create
an exclusive flavor that pays homage to the beloved cocktail and
celebrates the Island's beautiful culture," said Ben Van Leeuwen, Co-Founder and CEO of Van
Leeuwen Ice Cream.
Don't miss the chance to indulge in this limited-edition flavor
and celebrate Piña Colada's 70th anniversary with Discover Puerto
Rico and Van Leeuwen. Stop by the
truck at any of the listed locations for a free scoop and
experience the tropical charm of Puerto
Rico.
ICE CREAM TRUCK ROUTE:
First Stop: Bryant Park, Manhattan
Time: 11:00 AM - 12:30
PM
Second Stop: Union Square, Manhattan
Time: 1:15 PM - 2:45
PM
Third Stop: 787 Coffee, 204 W 10th St,
Manhattan
Time: 4:00 PM - 5:00 PM
To learn more about Puerto
Rico's national drink, the Piña Colada, visit
discoverpuertorico.com/pinacolada
About Discover Puerto Rico
Discover Puerto Rico is a
private, not-for-profit Destination Marketing Organization (DMO)
whose mission is to make Puerto
Rico visible to the world as a premier travel destination.
The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the
Island's diversity and uniqueness for leisure and business travel,
and events. It is responsible for all global
marketing, sales, and promotion of the destination and works
collaboratively with key local governmental and nongovernmental
players throughout Puerto Rico's
visitor economy and the community at large, to empower economic
growth. To discover all the beauty the Island has to offer, visit
DiscoverPuertoRico.com.
About Van Leeuwen Ice Cream
Van Leeuwen began as a yellow
scoop truck on the streets of NYC
in 2008 by Ben Van Leeuwen,
Pete Van Leeuwen and Laura O'Neill, who were on a mission to make
good ice cream from good ingredients that makes you feel good.
Their French-style ice cream (made with more than double the amount
of egg yolks as standard ice cream) quickly gained a loyal
following. Van Leeuwen has since
expanded and has over 50 scoop shops in New York, California, New
Jersey, Pennsylvania, DC,
Colorado, Connecticut, Massachusetts and Texas. Van
Leeuwen also recently opened their first international scoop
shop in Singapore. Pints, ice
cream bars and ice cream sandwiches are available in grocery stores
across the country and to order for nationwide shipping from their
website. To keep up with everything Van Leeuwen Ice Cream, follow
the brand on Instagram @vanleeuwenicecream or
visit www.vanleeuwenicecream.com.
About Destilería Serrallés
Destilería Serrallés is one of America's oldest family-owned
businesses with a rum making tradition that spans 6 generations and
159 years. Based in Ponce, Puerto
Rico, the distillery produces its flagship product, the
award-winning Don Q rum brand, the #1 selling rum on the island.
The Distillery has been awarded the "Green Award" from The
Drinks Business, which recognizes leaders in environmental
practices within the beverage industry, and more recently was
recognized as "World Class Distillery" by World Spirits
Awards. For additional information, visit us at
https://donq.com/ and follow us on social media: Facebook.com/DonQ
and @donqrum.
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SOURCE Discover Puerto Rico