The digital docuseries follows Phelps, gymnast
Olivia Dunne, track star Lolo Jones
and sportscaster Erin Andrews
revealing how they draw motivation and strength from their
dogs
ST. LOUIS, July 1, 2024 /PRNewswire/ -- Purina Pro Plan, a leader in pet nutrition, has
joined forces with World Champion swimmer Michael Phelps and a team of sports
professionals to launch Fueled By, a compelling
docuseries highlighting the commitment of athletes to their
respective sports and underscoring the vital role nutrition plays
in driving their active lifestyles with their dogs.
Fueled By offers an inside look into the
lives of Phelps, Jones, Dunne, Andrews and their dogs. The series
highlights the essential role each pro's devoted dog plays in their
daily routines and active lifestyles and illustrates how the
optimal nutrition provided by Pro Plan keeps dogs at their peak
performance, just like their athlete owners.
"There are a lot of dog foods out there, but Pro Plan Sport is
specifically formulated for active dogs like my Great Dane Onyx,"
said Michael Phelps. "As an athlete,
I know the role nutrition plays in performance ... things like the
right protein-to-fat ratios to build lean muscles, and amino acids
to help with recovery. That's what I get when I feed Onyx Pro Plan
Sport."
For every view of the Fueled By docuseries on
proplansport.com between July 1 and Oct. 31, 2024, Pro Plan
will donate $1 (up to $150,000) to Athletes for Animals, a nonprofit
organization dedicated to protecting homeless pets.
Fueled by Pro Plan Sweepstakes
Dog
owners are invited to join the team and show how their dogs are
Fueled By Pro Plan for a chance to score Pro Plan
team gear. To enter, owners can post a picture or video (no more
than 30 seconds) on Instagram of their dog with a bag or can of
Purina Pro Plan, using the hashtags
#FueledBy #sweepstakes and tagging Pro Plan. To enter without
making a purchase or posting on Instagram, owners can submit a
completed mail-in entry form available on proplansport.com. See
full rules here.
Pro Plan Sport Nutrition
"Each day, I strive to be the
best version of myself," Phelps added. "The fuel that's going into
my body gives me the best chance to achieve that, and I want that
for Onyx as well. With Purina Pro
Plan, I know I'm giving her the nutrition she needs to be
her best, so she can continue to run, play and swim with me and my
family for years to come."
Pro Plan Sport delivers fine-tuned nutrition to help to provide
active dogs and canine athletes with the strength and stamina to
fuel a lifetime of adventure with formulas for all life stages,
including Puppy, Adult and Senior.
To watch the Fueled By docuseries and learn more
about Purina Pro Plan, visit
proplansport.com.
About Purina
Nestlé Purina PetCare creates richer lives for pets and
the people who love them. Founded in 1894, Purina has helped dogs
and cats live longer, healthier lives by offering scientifically
based nutritional innovations.
Purina manufactures some of the world's most trusted and popular
pet care products, including Purina ONE, Pro Plan, Friskies and
Tidy Cats. Our more than 11,000 U.S. associates take pride in our
trusted pet food, treat and litter brands that feed 46 million dogs
and 68 million cats every year. More than 500 Purina scientists,
veterinarians, and pet care experts ensure our commitment to
unsurpassed quality and nutrition.
Over the past five years, Purina has contributed more
than $150 million towards organizations that bring, and
keep, people and pets together, as well as those that help our
communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health
and Wellness. For more information, visit purina.com or
subscribe here to get the latest Purina news.
About Purina Pro Plan
Purina Pro Plan is a leader in the advanced nutrition
category, with more than 140 targeted formulas to help your pet
thrive throughout every stage of life. For more information,
visit www.proplan.com or follow @ProPlan on X,
Instagram, or Facebook.
About Athletes for Animals
Athletes for Animals is a non-profit organization that was founded
in 2013 by Kelly and David
Backes. For the last eleven years, the organization
has successfully partnered with athletes that have a shared goal of
making a difference in the quality of life for both people and
their pets. Athletes for Animals impacts the lives of
thousands of animals every year through community outreach
projects, low-cost spay/neuter initiatives, education and
retention-based programs. They have distributed over
$1.25 million in grant awards to
support best practices in animal welfare. Their vision is an
increased respect for all companion animals by, "Teaming up for our
greatest fans!"
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SOURCE Purina Pro Plan