The Collection Brings Everyone's Favorite
Disney Characters, including Mickey
Mouse, Minnie Mouse,
Donald Duck, and Daisy Duck, to 19 New Interchangeable Top
Frames
NEW
YORK, June 28, 2024 /PRNewswire/ -- Pair
Eyewear, the first direct-to-consumer customizable eyewear brand to
reimagine the consumer experience for individuals with glasses,
announced today the release of the Mickey & Friends collection
in collaboration with Disney. The whimsical collection introduces
19 Top Frames featuring four of Disney's most iconic characters:
Mickey Mouse, Minnie Mouse, Donald
Duck, and Daisy Duck.
Since launch, Pair Eyewear has built a following through limited
edition monthly drops and licensed designs. The Disney Mickey &
Friends collection joins the Pair Eyewear catalog after years of
popularity; the collection brings to life the #1 desired
collaboration from the brand's customer base. Featuring some of the
world's most recognizable Disney characters, the collection reaches
across generations to bring a joyous, personalized touch to one of
the most essential, and often overlooked, accessories.
"At Pair, we are always thinking about how to bring more
personality into the often-overlooked optical industry. This
collection speaks to the core of our values as we seek to breathe
joy into eyewear," said Sophia
Edelstein, Co-Founder and Co-CEO of Pair Eyewear. "We
have been dreaming up this collaboration for a long time. The Pair
community has long been requesting this capsule and we are so
thrilled to finally bring it to life", added Nathan Kondamuri, Co-Founder and Co-CEO of Pair
Eyewear.
Pair Eyewear was co-founded in 2019 by Nathan Kondamuri and Sophia Edelstein who met as undergraduate
students at Stanford University.
Through an expanding selection of patented styles including limited
edition drops and licensed designs, Pair Eyewear is creating a new
way for adults and kids to experience and buy glasses. Since
inception, the brand has developed a family of patents around
customizable technology, further pushing innovation in an outdated
industry. Additional patents are expected in 2024. This
collaboration follows the brand's announcement earlier this month
that they have expanded the direct-to-consumer business to the UK
and Australia.
For more information about Pair Eyewear please visit
www.paireyewear.com and to shop the collection please visit
www.paireyewear.com/top-frames/mickey.
About Pair Eyewear:
Pair Eyewear, the first
direct-to-consumer customizable eyewear brand reimagining the
consumer experience for individuals with glasses, allows adults and
children alike to quickly and easily change the look of their
glasses– anytime, anywhere. Pair Eyewear provides the world's first
patented customizable glasses with an engaging digital experience
for just $60 per pair, including
prescription lenses. Pair Eyewear was the first company to invent
fashionable "switchable" top frames that attach to a base pair of
glasses and is recognized for its technology to bring affordable
personalization and creativity to the market. For more information
please visit www.paireyewear.com or @PairEyewear on Instagram
and TikTok.
Contact
WLDFLWR PR
Catherine Cuello-Fuente
catherine@wildflowerpr.co
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pair-eyewear-launches-disney-mickey--friends-top-frames-collection-marking-the-brands-second-licensing-deal-with-disney-302185281.html
SOURCE Pair Eyewear