The 8th China-Eurasia Expo kicks off on June 26, 2024, in
Urumqi, Xinjiang. Dongfeng Motor Corporation will showcase a range
of their representative products at the Expo, highlighting the
company's overall capabilities and brand image while actively
seeking international business partnerships.
After 55 years of development, Dongfeng Motor Corporation is
ranked 188th on the Fortune Global 500 list. Its business spans a
complete range of commercial vehicles, passenger cars, new energy
vehicles, key automotive assemblies and components, automotive
equipment, and mobility services. With products exported to over
100 countries, Dongfeng has achieved a cumulative global production
and sales volume of nearly 60 million vehicles.
At this year’s Expo, Dongfeng Motor Corporation showcased three
commercial vehicles and seven passenger cars. Additionally, the
company hosted an overseas product presentation and a customer
signing ceremony, attracting nearly 100 distributors and major
clients from countries including Kazakhstan, Uzbekistan,
Kyrgyzstan, and Mongolia to visit, experience the products, and
discuss business.
Dongfeng Motor Corporation's DONGFENG GX is a strong
representative of their commercial vehicle segment. The DONGFENG GX
boasts performance, economy, comfort, and reliability that rival
international high-end brands. Since its launch in global markets,
the DONGFENG GX has garnered widespread consumer recognition
and secured substantial orders. In the Central Asian market,
Dongfeng Motor Corporation has already achieved a 10% market share
for tractors in some countries.
Considering Central Asia's abundant oil and gas resources,
particularly natural gas, Dongfeng Motor Corporation is
prioritizing the promotion of LNG-powered heavy-duty trucks in the
region. Their Xinjiang-produced DONGFENG D7V is a prime example,
offering equivalent performance with an excellent balance between
performance and affordability, making it ideal for Central Asia's
natural gas-rich environment.
Built for raw power and hauling heavy loads, the DONGFENG KC
features a heavy-duty air suspension specifically designed to
tackle construction and mining jobs. It boasts a heavy-duty braking
system featuring dual-metal brake drums, high-strength friction
pads, and dedicated brake lines, significantly extending brake life
by 10,000 to 20,000 kilometers and shaving 2 meters off braking
distances. An optimized chassis featuring 2mm-thickened
longitudinal beams, V-shaped thrust rods, and enhanced
waterproofing for the electrical components ensures
the DONGFENG KC sets the industry standard for overall
reliability.
At this year’s China-Eurasia Expo, Dongfeng Motor Corporation
showcased new models: the DONGFENG 007 and DONGFENG 008. The
DONGFENG 008 is the company’s first "536" SUV model, featuring a
5-meter body length, a 3-meter wheelbase, and a 6-seat
configuration. It offers both pure electric and extended-range
power options, with the Mach electric drive system achieving an
efficiency of 94.5%. The DONGFENG 007 is a mid-to-large sedan with
a 0-100 km/h acceleration time comparable to sports cars, achieving
it in around 3 seconds, and a low battery degradation rate of just
30% in cold temperatures.
Dongfeng Motor Corporation's luxury off-road brand, Mengshi, has
unveiled its flagship product, the MHERO I. This model has
successfully passed the European Union's ECE certification and the
Middle East's GSO vehicle certification, marking the beginning of
its launch in key overseas markets. Additionally, the high-end
smart electric SUV, VOYAH FREE 318, introduced this year, boasts an
electric range of 318 kilometers, making it the hybrid SUV with the
longest electric-only range in its class. Since 2022, Dongfeng's
VOYAH brand has successfully entered markets in Norway, Finland,
Denmark, the Netherlands, Switzerland, and Spain, receiving
widespread recognition from users.
Dongfeng also presented a trio of exciting models: the DONGFENG
MAGE, DONGFENG HUGE, and DONGFENG BOX. The DONGFENG MAGE combines a
stylish exterior with a futuristic interior, featuring a
groundbreaking achievement: the industry's first certified hybrid
engine reaching a thermal efficiency of 45.18%. This versatile
platform supports a range of models, including PHEV, PHREV, and EV,
catering to diverse customer needs across various markets. For
drivers seeking power and efficiency, the DONGFENG HUGE boasts the
Mach Power system, delivering a fuel thermal efficiency of up to
41.07%. Meanwhile, the DONGFENG BOX redefines the premium small
electric SUV segment. It offers uncommon amenities for its class,
such as sleek frameless doors and hidden door handles. The
DONGFENG BOX prioritizes user experience with its integrated
ten-in-one electric drive, fully reclining front seats, external
power output capability, and fully automatic parking.
Dongfeng Motor Corporation offers tailored optimization services
for specific regional markets. For example, in Central Asia, it has
introduced Russian language interfaces and made improvements to
fuel lines and wiper nozzles for better performance in cold
climates. Additionally, some models now feature an "Optional
Cold-Region Package." The DONGFENG GX commercial vehicle and the
DONGFENG BOX passenger vehicle have also been developed with
right-hand drive options to meet the diverse needs of the Central
Asian market. Dongfeng Motor Corporation is committed to adapting
to changes in consumer environments and scenarios, providing more
efficient and valuable full-range product solutions.
Looking ahead, Dongfeng Motor Corporation is committed to
bringing its "Eastern Rise, Technological Leap" innovations to
Central Asia and other international markets. This aligns with
their goal of contributing to the high-quality development of the
"The Belt and Road Initiative" and promoting regional economic
cooperation and prosperity.
Su Yu
Dongfeng Motor Corporation
suyu (at) dfmc.com.cn