Michigan company expands sales team to offer such energy-efficient lighting solutions as LED light bulbs, linear LED bulbs, and LED fixtures for commercial, industrial and municipal customers

EarthTronics, dedicated to developing innovative energy-saving lighting products that provide a positive economic and environmental impact, announced the promotion of Bill Liberto to Vice President Sales for Commercial Accounts.

In his new role, Liberto will be responsible for growing and strengthening the company’s business position with commercial, industrial and municipal customers, contractors, builders and energy management companies across the United States.

“His background has been invaluable in helping EarthTronics quickly make inroads with many key customers, as well as in new markets,” said Kevin Youngquist, Executive Vice President of EarthTronics. “Throughout his career, Bill has demonstrated his ability to identify the most efficient lighting solutions for businesses, which will now benefit our customers and organizations nationwide.”

Liberto has more than 30 years of experience in the lighting and electrical industry, of which three of those years were spent at EarthTronics. He formerly served as the Regional Sales Manager for EarthTronics. Prior to joining the company, Liberto gained substantial experience at Riffle & Associate, Gobeille-Robinson, Rexel and 84 Lumber.

“I am excited about my new position that enables me to offer our innovative energy-efficient lighting products that provide a positive economic and environmental impact for our customers across the country,” said Liberto. “EarthTronics has a great reputation in the market which makes it easier to sell our products.”

Liberto is a member of AEIC/Electrical League of Ohio, NECA, NEMRA and NAESCO. He earned a BS degree from Slippery Rock College in Pennsylvania.

For more information about EarthTronics, visit https://www.earthtronics.com.

About EarthTronics

Dedicated to creating a positive impact for the environment, businesses and consumers, EarthTronics, Inc. is an LED energy efficient solutions company based in Norton Shores, Michigan. EarthTronics offers high-performance EarthBulb LED light bulbs, T8 and T5 linear LEDs, and LED fixtures that are designed for commercial buildings, hotels, restaurants, retail stores and residential homes. All EarthTronics LED products provide energy savings with a solid return on investment for energy retrofits, renovation projects and new construction. More information can be found at www.earthtronics.com.

Brian Bloom Falls & Co. bbloom@fallsandco.com 216-696-0229