NEW
DELHI and NEW YORK,
June 25,
2024 /PRNewswire/ -- Today, Loca Loka makes its debut
in the international alcoBev market with its first products,
Tequila Blanco and Reposado, crafted
from 100% Agave in Jalisco,
Mexico. The innovative tequila, blending the vibrant
cultures of India and Mexico, is spearheaded by cultural icons and
co-creators: Indian film star Rana
Daggubati, musician and composer Anirudh Ravichander, and
entrepreneur Harsha Vadlamudi,
Managing Partner at Ironhill India. Primed for global expansion,
the brand will first launch in the U.S., chosen for its craft
spirit appreciation and diverse demographics, including a
significant Indian diaspora.
![Loca Loka Tequila Loca Loka Tequila](https://mma.prnewswire.com/media/2447001/Loca_Loka_Logo.jpg)
Loca Loka tequila, distilled from 100% pure highland agave,
perfectly balances sweetness and spice. This blend captures the
essence of the festive spirit of Mexico and aromatic spices of Indian cuisine,
delivering a bold and exquisite experience. More than just a
tequila, Loca Loka celebrates a cultural tapestry woven from the
rich heritage of India and
Mexico. The tequila name,
combining the Spanish "LOCA" (crazy) and the Sanskrit "LOKA"
(world), captures the essence of a spirit that transcends borders,
offering a unique blend of traditions, tastes, and communal
joy.
Tequila's global surge as one of the fastest-growing spirit
categories, led by North America
in 2023, is sparking new consumer appetite. While whiskey has been
India's most consumed spirit,
tequila is quickly gaining popularity. Loca Loka aims to introduce
Indian-American consumers to tequila's rich heritage in
Mexico while echoing familiar
flavors of their own culture.
"Witnessing the transformation of tequila in the U.S. from a
quick party shot to a sophisticated spirit to savor, we saw a clear
and compelling opportunity to broaden its appeal further to new,
global communities," explained Vadlamudi.
To usher in a new era of global tequila appreciation, Loca Loka
is backed by internationally acclaimed actor Rana Daggubati and Anirudh, one of Spotify's
top-streamed artists, as brand co-creators. Together with
Vadlamudi's business acumen, their knack for transcending borders
will enrich the Loca Loka journey with creative storytelling,
inviting consumers on a unique cultural exploration.
"Culture, craftsmanship, and creativity define Loca Loka, which
is truly inspiring and energizing," added Anirudh. "The brand's
innovative approach for a global audience resonates with the
universal language of music, and I'm thrilled to be involved."
"Both Indian and Mexican cultures are rich in history, film,
music, and art," said Daggubati. "Loca Loka invites new and
seasoned tequila enthusiasts into a lively exploration that honors
Indian and Mexican heritages while letting us innovate in the
spirits industry. This launch marks the beginning of an
entrepreneurial venture with vast potential, and I couldn't be more
excited for what's to come".
Loca Loka is offered in two distinct variants - Tequila Blanco, featuring blends of the rounder
fruity flavors of cooked agave with the earthier floral flavors of
the Highland agaves, and Tequila Reposado, featuring a richer
aroma, and aged in French and American oak barrels. The Blanco 750
ml bottle will retail for $45.99; Reposado will retail for
$54.99.
Loca Loka will be available in select retail stores in
Los Angeles, New York City and New Jersey followed by an expansion into the
states of Illinois, Florida and Texas from August.
Website: www.localokalife.com
Instagram: @localokalife
About Loca Loka
Loca Loka is a joint venture between
three partners - leading Indian film actor Rana Daggubati and renowned composer Anirudh
Ravichander, along with seasoned entrepreneur Harsha Vadlamudi – Managing Partner – Ironhill
India. The company made its first venture into the AlcoBev industry
with Tequila this month in the USA
market. Starting with the newly announced handcrafted tequila
brand, the team plans to globally launch several others, each
designed to appeal to a worldwide audience.
Their mission is to craft exceptional spirits that appeal to a
global audience and delight the palate along with narrating a story
of cross-cultural collaboration with each brand. With a strong
commitment to quality and authenticity, the company strives to set
new standards in the industry.
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SOURCE Loca Loka