Women's workwear company sets the stage for future growth
CAMPBELL, Calif., June 24,
2024 /PRNewswire-PRWeb/ -- Centric Software® is
pleased to announce that Dovetail Workwear has selected Centric
PLMTM to drive efficiency into their business. Centric Software
provides the most innovative enterprise solutions to plan, design,
develop, source, buy, make, price, allocate, sell and replenish
products such as fashion, outdoor, luxury, multi-category retail,
grocery, food & beverage, cosmetics & personal care and
consumer electronics to achieve strategic and operational digital
transformation goals.
It's revolutionary. We've never had the
ability for our customer service team to pull up the weight of a
fabric or see how a spec is grading on a certain style.
Established in 2018 and based in Portland, Oregon, Dovetail Workwear was
founded by a trio of women who saw the need for stylish, functional
workwear for women. Designer Sara
DeLuca created a slim fitting work pant with many pockets,
and the business snowballed from there. The company sells tops,
work shirts, pants, overalls and outerwear via retail stores and
DTC on its website.
DeLuca describes the situation that led the company to seek a
PLM solution. "We were living in the world of multiple spreadsheets
and email exchanges. That led to discrepancies in information and
opportunity for human error if something was updated in one place
and not another."
A focus on size inclusivity results in a high number of SKUs per
style. DeLuca says, "Our SKU count is extremely wide, because we're
carrying this array of both waist sizes and inseam lengths." This
makes the design and development process very complex.
Product Design Assistant, Olivia
Bakke says, "It's clunky to send spreadsheets back and
forth; the information needed to be in a place where everyone could
see it all of the time."
Dovetail initially implemented a different, less expensive PLM
to tackle their issues. Unfortunately, the system wasn't able to
handle the compound sizing. This resulted in work-arounds to get
the legacy PLM to do what they needed. DeLuca explains,
"Essentially, that system was requiring us to recreate the products
from scratch. The work-arounds were so onerous, we couldn't even
create a merchandise sheet for the season."
Product Design Assistant, Olivia
Bakke ended up having to do actual coding. "I was making
these complex numbering systems to get products in the correct
order. You couldn't drag and drop. If we decided to put a different
collection first in the merchandise sheet, I would have to redo the
entire numbering system."
That is when Dovetail turned to Centric PLM's solution
specifically tailored to small to medium brands. Bakke, who brought
it in, says, "Centric PLM will ultimately enable us to grow long
term. We can now easily access details that our customers seek—what
kind of finishes are on the product, what thread we use, how many
pockets. We store all of that data from season to season and it's a
lot of information."
DeLuca says, "One of the major benefits of Centric is the
flexibility to better manage our sizing." Sample requests and
tracking were scattered about, resulting in a time-intensive
process. DeLuca continues, "To have the whole sample process be in
one place, from the request to tracking the sample with a tracking
number available to your sales team, is a vast improvement."
Of Centric PLM, DeLuca enthuses, "It's revolutionary. We've
never had the ability for our customer service team to pull up the
weight of a fabric or see how a spec is grading on a certain style.
Or look to see if we made a spec change last season, because a
customer noticed the waist is fitting a little bit bigger. It's
amazing to have that level of transparency. It is completely
changing the way we work together. From a process standpoint, for
the product team alone, it's really quite profound."
President of Centric Software, Fabrice
Canonge says, "We are grateful that Dovetail has placed its
trust in Centric Software. We are confident that our platform fits
Dovetail's needs and we look forward to seeing the association
between our two companies grow as they do."
Learn more about Centric solutions.
Request a demo
Dovetail Workwear (http://www.dovetailworkwear.com)
By women, for women, and with women, Dovetail Workwear is both a
young company and the largest exclusively women's workwear company
in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes
all-season, all-reason utility apparel that stands up to the
job.
It all started with three women — two with muddy knees, one knee
deep in textiles. Together they undertook the challenge to redefine
women's workwear. Fit for the Job. Capable of Anything. We are
proud to be part of the women's workwear movement: a growing
segment meeting the demands of women in trades, natural resources,
and creative pursuits. Dovetail believes that women deserve more
choices in what they wear. We celebrate the female form without
sacrificing the function of rugged apparel.
The Maven Slim was extensively field tested on real women from
bike mechanics and construction workers to artists and
firefighters. Their input helped hone Dovetail Workwear's products
and inspired our commitment to launch a complete apparel line. We
are so proud to partner with the women and organizations in trades,
physical, and outdoor occupations leading the women's workwear
movement.
Through the creation of high-quality apparel, Dovetail Workwear
is providing tools that support women's jobs and lives. We can't
wait for you to join us and get dirty!
Media Contact
Aurore
Evee, Centric Software, +16479155377,
aurore.evee@centricsoftware.com, www.centricsoftware.com
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SOURCE Centric Software