NEW
YORK, June 24, 2024 /PRNewswire/ -- Paramount
Global and The Described and Captioned Media Program (DCMP) today
announced an unprecedented partnership that ensures hundreds of
hours of Nickelodeon's hit animated and live-action series will be
accessible to families with young viewers and students with
disabilities. The multi-year agreement commences with several
Nickelodeon series, including Bossy Bear, Tiny
Chef Show, Blues Clues &
You! and Santiago
of the Seas and will include distribution via DCMP's free
streaming services for families and schools. Additional Nickelodeon
series will be made available on DCMP's services on a rolling basis
through 2029.
The Nickelodeon series will air and stream with captions and
audio description. Audio description is a secondary audio track
with additional narration that provides access to key visual
elements of a video for persons who are blind, without interfering
with the audio or dialogue.
"This opportunity enables Paramount Global to expand the reach
and accessibility of our content to the DCMP audience, which
includes young viewers and their families, through added audio
description on Nickelodeon. The impact and nature of this
partnership is something that the DCMP and our Paramount
team are proud of," said Mark
Turits, Vice-President of Captioning and Audio Description,
Paramount Global Access Services.
"We are proud to be partnering with Paramount Global to make
important programming accessible for children who are blind and
visually impaired," said DCMP CTO Kyle
Sisk. "Not only will more high-quality television content be
accessible to the public, but teachers and families will benefit
from DCMP's targeted distribution to schools."
DCMP is providing audio description through a Television Access
grant funded by the U.S. Department of Education. The purpose of
the grant is to improve results for children with disabilities
through support for the addition of audio description to widely
available programs with educational value.
ABOUT NICKELODEON
Nickelodeon, now in its
45th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids
first in everything it does. The brand includes television
programming and production in the United
States and around the world, plus consumer products,
digital, location-based experiences, publishing and feature films.
For more information or artwork,
visit http://www.nickpress.com. Nickelodeon is a part of
Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia
entertainment brands.
ABOUT PARAMOUNT GLOBAL
Paramount Global is a leading
global media and entertainment company that creates premium content
and experiences for audiences worldwide. Driven by iconic studios,
networks and streaming services, Paramount's portfolio of consumer
brands includes CBS, Paramount Pictures, Nickelodeon, MTV, BET,
Paramount+ with SHOWTIME, Pluto TV, among others. Paramount
delivers the largest share of the U.S. television audience and
boasts one of the industry's most important and extensive libraries
of TV and film titles. In addition to offering innovative streaming
services and digital video products, the company provides powerful
capabilities in production, distribution, and advertising
solutions.
ABOUT DCMP
The Described and Captioned Media
Program (DCMP) has been a leader in the creation and distribution
of educational, accessible media for over thirty years. DCMP
partners with top content creators to provide audio description,
captioning, and American Sign Language through partner platforms
and DCMP's free streaming service for educational settings.
Services are free for families and educators who have at least one
student with a disability. DCMP develops new technologies for the
creation and delivery of accessible media, provides training for
using these resources in the classroom, creates continuing
education opportunities for educators, and advocates for systemic
change in media production, distribution, and use.
Contact:
Ted Dawson
tdawson@dcmp.org
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SOURCE Described and Captioned Media Program