IndusInd Bank Provides One-of-its Kind Experience to Cricket Fans Through the Anthem Buddies Programme at the Ongoing ICC Men’s T20 World Cup 2024
June 24 2024 - 9:18AM
Business Wire
IndusInd Bank as a part of its association with ICC for the
second year in a row, leveraged the premium Anthem Buddies
programme at the ongoing ICC Men’s T20 World Cup 2024 in USA and
West Indies. Through this program, the Bank had provided an
opportunity to all cricket enthusiasts to access a once in lifetime
opportunity for their children to accompany the teams walking out
onto the field for the national anthems.
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Mr. Ganesh Narayanan, customer of
IndusInd Bank, with his son (Photo: Business Wire)
In order to expand the ambit of opportunity to a larger audience
for the Anthem Buddies program, IndusInd Bank had rolled out a
contest on its digital platforms, wherein the parents had to submit
the response for participation. From the entries received, select
entries were chosen by jury basis uniqueness of the Cricket slogans
that were filled by the parents submitting the entries.
Mr. Soumitra Sen, Head – Consumer Banking and Marketing,
IndusInd Bank, said: “At IndusInd Bank, we believe in the power
of sports to unite communities and inspire the next generation.
Through the ICC Men’s T20 World Cup 2024 Anthem Buddies programme,
we aim to create lasting memories for parents and their children,
offering them a unique opportunity to stand alongside their
cricketing heroes and create an unforgettable experience.”
ICC Chief Commercial Officer, Anurag Dahiya, said: “ICC
events provide numerous opportunities for brands to engage with
their audiences and the ICC Men’s T20 World Cup Anthem Buddies
Programme is a standout brand activation initiative. Walking out
alongside the world’s best cricketers is a once-in-a-lifetime
opportunity. We saw its tremendous success in India in 2023, and it
is as impactful right now in the West Indies and USA.”
Some of the parents of the kids who were part of IndusInd Bank’s
Anthem Buddies program, shared their experience as follows:
Mr. Ganesh Narayanan, customer of IndusInd Bank,
said, “Immense gratitude to the Bank for this unforgettable
experience for giving my son an opportunity to walk, meet and hold
hands with his cricket heroes. Goosebumps till date.”
Mr. Suresh Pasumarty, customer of IndusInd Bank said, “We
are thankful to IndusInd Bank for providing this once in a lifetime
opportunity to our kids to meet the cricketers and walk with them
for National Anthem ceremony.”
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