NEW
YORK, June 21, 2024 /PRNewswire/ -- The global
automotive seat massage system market size is estimated to
grow by USD 113.7 million from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of 3.78% during the forecast
period. Increasing electrification in vehicles is
driving market growth, with a trend towards development
of holistic human-machine interface (HMI) seats.
However, increasing cost pressure faced by oems poses a
challenge. Key market players include Adient Plc, Alba Automotive
Services BV, Alfmeier Prazision SE, Automotive Concepts,
Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc.,
InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna
International Inc., Rostra Precision Controls Inc., TACHI-S Co.
Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim,
and TS TECH Co. Ltd..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Application (Passenger
cars and Commercial vehicles), Type (Front seat massage systems and
Back seat massage systems), and Geography (Europe, North America,
APAC, South America, and Middle East and Africa)
|
Region
Covered
|
Europe, North America,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Adient Plc, Alba
Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts,
Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc.,
InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna
International Inc., Rostra Precision Controls Inc., TACHI-S Co.
Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim,
and TS TECH Co. Ltd.
|
Key Market Trends Fueling Growth
The automotive seat massage system market is driven by the
advancement of seats in vehicles. Seat suppliers are focusing on
enhancing comfort with intelligent seat configurations and
adjustment features. However, these developments are insufficient
for autonomous vehicles, which need active communication seats.
Vendors like Continental and Faurecia are responding with holistic
HMI seats, such as memory functions and integration with vehicle
locks. Johnson Controls also offers an automatic seat
pre-adjustment system using user input from smartphones or digital
consoles. These innovations are expected to significantly grow the
global automotive massage seat system market.
The Automotive Seat Massage System market is experiencing
significant growth due to increasing consumer demand for comfort
and convenience in vehicles. Technology and comfort go hand in hand
with features like seat heaters, coolers, and massage functions
becoming increasingly popular. These systems use various
technologies such as electric motors, hydraulics, and airbags to
provide a relaxing massage experience. Marketers are focusing on
customization and integration with other vehicle systems to cater
to diverse consumer preferences. Additionally, the rise of electric
vehicles is driving innovation in seat massage systems, with some
manufacturers offering wireless charging solutions for massage
chairs. Overall, the market is expected to continue growing as
consumers seek more advanced features to enhance their driving
experience.
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Market Challenges
- The automotive seat massage system market is experiencing
pressure due to rising costs for OEMs. Strict emission norms,
research and development investments, market competition, and
evolving customer demands contribute to this pressure. OEMs cannot
pass these costs to consumers and must maintain production costs to
meet demand. Outsourcing manufacturing to low-cost countries is one
solution, but increasing labor costs can be a challenge. This cost
pressure may hinder market growth during the forecast period.
- The Automotive Seat Massage System market faces several
challenges. Comfort and functionality are key requirements for
consumers. Customization is essential as different individuals have
unique preferences. Integration with vehicle technology is
necessary for seamless operation. Cost is a significant factor, as
affordable pricing is crucial for mass market appeal. Material
selection is important for durability and comfort. Regulations and
safety standards must be met. Additionally, the system should be
easy to use and maintain. Lastly, the system should provide
effective massage features to meet consumer expectations.
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challenges - Download a Sample Report
Segment Overview
This automotive seat massage system market report extensively
covers market segmentation by
- Application
- 1.1 Passenger cars
- 1.2 Commercial vehicles
- Type
- 2.1 Front seat massage systems
- 2.2 Back seat massage systems
- Geography
- 3.1 Europe
- 3.2 North America
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Passenger cars- The Automotive Seat Massage
System market is experiencing significant growth due to increasing
consumer preference for comfort and convenience in vehicles. These
systems offer various massage functions, adjustable intensity
levels, and heat settings to enhance the driving experience. Major
automakers are integrating these systems into their models to cater
to this demand, contributing to market expansion. Additionally,
advancements in technology are making these systems more affordable
and accessible to a wider consumer base.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Automotive Seat Massage System Market encompasses advanced
technologies designed to mitigate driver fatigue and enhance
passenger comfort during lengthy commutes and road trips. These
systems incorporate sensors and algorithms to monitor vibration
levels and detect signs of driver drowsiness. Upon identification
of driver fatigue, warning systems are activated, alerting the
driver to take necessary precautions. Luxury, midsize, and small
cars alike are integrating smart seat technology into their
offerings, catering to the growing demand for wellness-oriented
features. Inflatable seats, equipped with massage technology for
the back, neck, and shoulders, are becoming increasingly popular in
the luxury car market. These systems utilize therapeutic massage
features to alleviate muscle tension and promote relaxation,
ultimately contributing to improved road safety.
Market Research Overview
The Automotive Seat Massage System market represents a
significant growth potential in the global automotive industry.
These systems offer drivers and passengers comfort and relaxation,
enhancing the overall in-vehicle experience. The technology
utilizes various components such as sensors, actuators, and control
units to provide customized massage programs. The integration of
connectivity features allows users to control the massage functions
remotely. The market trends include the development of advanced
seat massage systems with multiple massage modes and intensity
levels. Additionally, the increasing demand for electric vehicles
is driving the growth of seat massage systems with eco-friendly and
energy-efficient solutions. The market is expected to witness
substantial growth in the coming years due to these factors and the
continuous advancements in automotive technology.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- Passenger Cars
- Commercial Vehicles
- Type
-
- Front Seat Massage Systems
- Back Seat Massage Systems
- Geography
-
- Europe
- North America
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio