LOS
ANGELES, June 20, 2024 /PRNewswire/ -- You can
never have too many smiles! To celebrate the 50th anniversary of
global icon Hello Kitty®, MOON Oral Beauty has partnered with
Sanrio® for a sweet surprise. Introducing the limited-edition MOON
x Hello Kitty® Electric Toothbrush ($79.99) and Strawberry Mint Toothpaste
($12.99) – a timelessly cute oral
beauty collection that brings a modern twist to the beloved
character.
Encased in signature Hello Kitty® packaging, the MOON x Hello
Kitty® Electric Toothbrush is the ultimate countertop collectible
for fans with its Hello Kitty® branded red and white design,
matching travel case, charging base, and two brush heads. The new
design also features the same innovative technology as MOON's
award-winning Electric Toothbrush - five custom sonic modes (clean
- whiten - polish - massage - sensitive), a two-minute guided
brushing timer, and an industry-leading six-week charge.
The MOON x Hello Kitty® Strawberry Mint Toothpaste is a
fluoride-free formula that boasts a delightful blend of Strawberry
and Mint for a burst of fun flavor. Packed with sweetness and
smile-friendly antioxidants, the pastel pink toothpaste is infused
with Ethically Sourced Mica (polishes teeth) and Coconut Oil
(reduces bad bacteria and neutralizes breath) - making this gentle,
natural toothpaste safe for fans of all ages. This collection
presents a playful way of brushing your teeth and feeling cute
while taking care of your smile!
From celebrity partnerships to culturally relevant
collaborations, MOON continues to create strategic moments that
excite its community, expand its audience, and transform the
everyday oral care routine into an oral beauty experience.
Embracing nostalgia through its collaboration with Hello Kitty®
exemplifies MOON's use of a beloved character with decades-long
influence to spark joy behind every smile routine and encourage
better brushing habits.
"We're excited to partner with Hello Kitty®, an iconic character
loved by millions worldwide, to bring a touch of fun and joy to
your everyday oral care routine," said MOON Founder Shaun Neff. "This collaboration represents
MOON's ongoing commitment to finding ways to reinvigorate the oral
care experience through unique and relevant partnerships that our
community loves."
Hello, brighter smiles! Shop the MOON x Hello Kitty® Collection
today individually or as a bundle at www.moonoralbeauty.com. It
will also be available in select stores and online
at Ulta, Nordstrom and Amazon on
June 23. Imagery can be downloaded
HERE.
About Sanrio®
Sanrio® is the global lifestyle brand
best known for Hello Kitty® who was created in 1974, and home to
many other beloved character brands such as My Melody™, Kuromi™,
LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™,
Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was
founded on the philosophy that a small gift can bring happiness and
friendship to people of all ages. Since 1960, this philosophy has
served as the inspiration to offer quality products, services and
activities that promote communication and inspire unique consumer
experiences across the world. Today, Sanrio's business extends into
the entertainment industry with several content series, gaming
offerings and theme parks. Sanrio boasts an extensive product
lineup which is available in over 130 countries. Sanrio hopes to
bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more
about Sanrio, please visit www.sanrio.com and follow @sanrio and
@hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and
subscribe to the Hello Kitty and Friends YouTube Channel.
About MOON Oral Beauty:
Beauty starts with your
smile, that's why MOON Oral Beauty is reimagining oral care by
elevating the everyday oral care routine into an oral beauty
experience. Founder, Shaun Neff,
created MOON Oral Beauty with the intention of supporting healthy,
bright smiles with better-looking products and better-for-you
ingredients. From premium, beauty-forward teeth whitening to
award-winning everyday essentials, MOON delivers effective results,
gentle ingredients, and clean formulations trusted by
professionals. Inspired by beauty, made for your smile, MOON is
oral care reimagined.
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SOURCE MOON