Fire Department Coffee to Arrive on Walmart Shelves
June 18 2024 - 11:00AM
Months after earning the opportunity during Walmart’s prestigious
and competitive “Open Call” event, Fire Department Coffee is set to
debut its popular roasts at Walmart stores nationwide this June.
The veteran-owned company, founded in 2016, has experienced
significant recent growth. Now, its products will be available to
customers at more than 2,300 Walmart stores, representing nearly
half of all Walmart stores in the United States.
Fire Dept. Coffee is a company focused on roasting premium and
creative roasts while giving back to support sick or injured
firefighters. Having a presence in Walmart stores is a significant
development that will make it possible to support even more
firefighters and make a positive impact on the lives of men and
women who give so much to support their own communities. The first
roasts available in Walmart stores will be FDC’s Original Medium
Roast, Skull-Crushing Espresso, Shellback Espresso, and Black
Cherry Bourbon Infused Coffee. Original Medium Roast,
Skull-Crushing Espresso and Shellback Espresso will also be
available in single-serve coffee pods.
“We could not be more thrilled about the opportunity for coffee
lovers to find Fire Dept. Coffee in Walmart stores,” FDC founder
and CEO Luke Schneider said. “It’s an opportunity to introduce our
roasts to even more people, allowing us to help more firefighters
in need. Not only that, it’s creating more jobs here in our
hometown of Rockford.”
Indeed, meeting the demand of supplying Walmart stores has
allowed Fire Dept. Coffee to increase its workforce at its
roasting, packaging, and shipping facilities in Rockford, Illinois.
That outcome was a primary goal of Walmart’s Open Call event, held
in the fall as part of its “Investing in American Jobs”
initiative.
More than 13,000 applications were received for the Open Call
event. Roughly 1,000 were invited to Bentonville to pitch their
product and convince Walmart they have what it takes to succeed on
their shelves. More than 180 pitches, including Fire Dept. Coffee,
received the Golden Ticket and the opportunity to be featured in
Walmart stores.
About Fire Dept. Coffee:
Founded in 2016 by firefighter/paramedic and U.S. Navy veteran
Luke Schneider, Fire Department Coffee is a NaVOBA-certified and
NVBDC-certified, veteran-owned business dedicated to handcrafting
great-tasting premium coffee and supporting sick and injured
firefighters. Its growing assortment of ground, whole bean, and
coffee pods is freshly roasted in the U.S.A.
In 2018, the company established the Fire Dept. Coffee
Charitable Foundation to give back to firefighters who have become
sick or injured on the job, mentally or physically, or who are
facing other serious health challenges.
Fire Department Coffee has an established and rapidly growing
social media presence. They serve millions of coffee lovers through
their high-quality product offering of coffee and gear items online
and in retailers nationwide.
To speak with someone from Fire Department Coffee, please get in
touch with info@firedeptcoffee.com or call (779) 772-4707
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/981b2112-14a7-453b-8e1e-9c78923d93c9