DONGFENG MOTOR Accelerates Progress in Europe and Launched Three Vehicles in Spanish Market
June 15 2024 - 11:49AM
Business Wire
Dongfeng Motor grandly held Dongfeng Brand Day in Madrid, Spain.
The event was attended by Ma Lei, Managing Director of Dongfeng
Motor Corporation International Business Department and China
Dongfeng Motor Industry Imp. & Exp. Co., Ltd., along with the
executive team of Spanish partner Salvador Caetano Group. Notable
figures from industry associations such as FACONAUTO, AEDIVE,
ANFAC, and GANVAM were also present. Alongside media
representatives and European partners, more than 180 people
witnessed the new chapter of Dongfeng Motor's development in the
European market.
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DONGFENG MOTOR Launched Three Vehicles in
Spanish Market (Photo: Business Wire)
Introducing High-Value Models for Local Market
Advancement
Dongfeng released three new vehicles in Spain market: the
high-end new energy vehicles VOYAH FREE, VOYAH DREAM, and the
luxury electric off-road vehicle MHERO I. These models offer a
sophisticated blend of cutting-edge technology and exceptional
performance, catering to diverse travel requirements in the Spanish
market. The event also featured the unveiling of the VOYAH concept
car i-COZY, along with Dongfeng mainstream new energy vehicles
DONGFENG BOX and DONGFENG 007. DONGFENG BOX is slated for launch in
various European countries by the second half of 2024, which
showcases Dongfeng commitment to enhancing overseas new energy
product lineup. “We are working to strengthen our supply chain
globally as an integral part of our internationalization strategy,”
Mr. Ma Lei expressed.
Exceptional R&D Prowess Enhancing User
Experience
Dongfeng leverages its 55-year legacy to deliver exceptional
car-making quality, advanced R&D capabilities, and reliable
service network. At the event, Dongfeng also displayed the results
of the “Technology Leap,” forward-looking technology, and global
product layout. In the next three years, Dongfeng will invest more
in research and development expenses and continue to boost a series
of innovative products in vehicle platforms, powertrains, and
forward-looking technology, which will promote Dongfeng to
accelerate the transformation into a technology-based
enterprise.
From Norway to Spain, from the Scandinavian Peninsula to the
Iberian Peninsula, Dongfeng Motor has entered countries such as
Norway, Denmark, the Netherlands, Germany, Switzerland, and Italy.
In the future, Dongfeng will continue to deepen its presence in the
European market, collaborating with local distributors to share
opportunities, seek common development, and create a bright future
together.
Website: http://www.dongfeng-global.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20240615409476/en/
Company: China Dongfeng Motor Industry Imp. & Exp. Co. Ltd
Contact: Xie Qian Email: xieqian@dfmc.com.cn Tel:
+8627-8430-1292