Treat yourself, REESE'S fans. We won't
judge.
HERSHEY,
Pa., June 4, 2024 /PRNewswire/ -- Delighting
fans with its NEW limited-edition product, REESE'S Jumbo Cup offers
fans more of what they love. This mega-sized treat is
equivalent to four REESE'S King Size Cups in one (aka one
full king-sized pack), while still maintaining the mouthwatering
ratio of chocolate to peanut butter enthusiasts adore. Now that's
math we can get behind.
So, go ahead. Revel in the perfect balance of even more iconic
REESE'S peanut butter with just the right amount of
chocolate all on your own. We know you want to. This droolworthy
innovation expands the REESE'S brand product lineup as the
treat yourself option you've been waiting for. And we have
the stats to back it up, as 79%1 of consumers say that
the Jumbo Cup is even more filling than both the Regular and Big
Cups. This new innovation provides sweet, filling satisfaction to
those looking for a no sharing required kind of treat at any time
of day.
"There's nothing quite like our iconic combination of chocolate
and classic REESE'S peanut butter, so we're making
REESE'S fans dreams come true by quadrupling the size of our
fan-favorite King Size Peanut Butter Cups," said Melissa Blette, REESE'S senior brand
manager. "We've seen the passion that fans have for the brand, and
we're excited to bring a new, larger cup for them to continue
enjoying the chocolate and peanut butter goodness that only
REESE'S peanut butter cups can provide."
REESE'S Jumbo Cups are available starting this
summer at select retailers nationwide, while supplies last. Feel
free to drool, REESE'S lovers. We get it.
1 Nielsen BASES
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for
making more moments of goodness through its iconic brands,
remarkable people and enduring commitment to doing the right thing
for its people, planet, and communities. Hershey has more than
20,000 employees in the U.S. and worldwide who work daily to
deliver delicious, high-quality products. The company has more than
90 brand names in approximately 80 countries that drive more than
$11.2 billion in annual revenues,
including Hershey's, REESE'S, Kisses,
Kit Kat®, Jolly Rancher,
Twizzlers and Ice Breakers, and salty snacks
including SkinnyPop, Pirate's
Booty and Dot's Homestyle
Pretzels.
For over 130 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created
Milton Hershey School in 1909, and
since then, the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company