Media Business Leader with a Passion for
Decentralization to Drive Strategic Growth
NEW
YORK, June 4, 2024 /PRNewswire/ --
Dastan, parent company of Decrypt and Rug Radio and
next-generation media company, is proud to announce the appointment
of Katy Koob as the new Vice
President (VP) of Revenue. With a distinguished career leading
media sales teams and pioneering innovation, Koob also brings
extensive expertise in Web3, AI, and decentralized
economies. Her track record in fostering strategic brand
partnerships and building new markets alongside her experience with
blockchain technologies positions her to lead Dastan's growth as
the world's largest decentralized media network.
As VP of Revenue at Dastan, Koob will spearhead the company's
monetization strategies, enhance advertiser partnership
opportunities, and solidify Dastan's position in the Web3 media and
creator economy sector. Her role will be pivotal as Dastan
continues to innovate media models and enhance the way that
creators, consumers and brands interact with each other.
"Katy's expertise and experience in media, as well as her deep
understanding of the Web3 ecosystem make her the ideal leader to
drive monetization and sustainable growth," said Loxley Fernandes, CEO of Dastan. "Her innovative
approach and commitment to redefining how content is interacted
with and monetized is aligned with our mission to set the new
standard for the digital media industry."
The company's soon to be released, Content+, is a groundbreaking
blockchain based application designed to transform how users
interact with digital content and earn tokens across its ecosystem,
which includes Rug Radio, Decrypt news, GG, Scene, Emerge, Decrypt
U, and Degen Alley. Koob will be
instrumental in helping Dastan bring this to market later this
summer.
Prior to Dastan, Koob served as the VP West Coast at Refinery29
where she played a key role in securing strategic brand
partnerships and distribution alliances, launching innovative
digital strategies, live events and expanding the company's global
market presence. She has also been an early crypto
investor and advisor in blockchain companies, assisting some of the
world's largest brands in their entry into Web3.
"We all know the current Web2 media model is broken," Koob
explains. "In the realm of Web3 the focus shifts to digital
ownership. By realigning incentives and rewarding participation
communities emerge as the driving force of value creation. For
advertisers this creates a compelling opportunity for a deeper,
more engaging, and loyal relationship with their audiences,"
continues Koob. "Dastan is a disruptor company and this is a
significant time to join as we revolutionize the way media is done.
Brands and partners will lean into a new media model where everyone
wins."
For partnership opportunities in the Dastan ecosystem, contact
partnerships@dastan.co or visit Dastan Partnerships.
About Dastan:
Dastan is a next-generation media
company positioned at the intersection of emerging technology,
alternative finance, and culture. Its mission is to create a more
equitable content distribution platform among publishers,
consumers, and advertisers. The company, formed in 2024, includes
two subsidiaries: Decrypt Media Inc., a leading news and
information site, and Rug Radio, a decentralized media
ecosystem that collectively reaches more than 100 million people
worldwide.
Media Contact:
Sarah
Evans
378525@email4pr.com
224.829.8820
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SOURCE Dastan