Number of Active Global Trademarks to Surpass the 100 Million Mark in Just Three Years, Finds Corsearch
May 23 2024 - 8:43AM
Business Wire
- Corsearch forecasts that over 100 million registered trademarks
will be active and in force in 2026, more than doubling over the
course of a decade
- In response to this growing challenge for IP professionals,
Corsearch relaunches TrademarkNow platform with advanced AI
capabilities
Corsearch, the leading provider of brand protection and
trademark solutions, has today shared research forecasting that the
number of active global trademarks will surpass the 100 million
mark by 2026, in just two years.
Data from the Corsearch TrademarkNow platform shows that there
were 83,613,385 active trademarks at the end of 2023, predicted to
rise to 88,072,867 by the end of this year. Corsearch calculations
forecast that by 2026, this figure will reach 100,720,928 – an
increase of over 150% from the 2016 figures from a decade
prior.
This growth in active trademark volumes demonstrates the
increasing number of intellectual properties being developed and
used by organizations across the world, in addition to a growing
focus on the importance of protecting your intangible assets.
Examining 2024 filing figures, Corsearch can reveal that the
country with the most active companies filing trademarks is China,
followed swiftly by the USA and Brazil. The UK ranks 8th globally
and, of the EU, only France features in the top ten most active
filing countries.
Trademark volume rankings by originating
country, 2023
1.
China
2.
USA
3.
Brazil
4.
India
5.
Turkey
6.
Mexico
7.
Japan
8.
United Kingdom
9.
Russia
10.
France
In order to support in-house counsel and expert IP advisors
through this period of significant growth, Corsearch has also today
announced its next-generation TrademarkNow platform. Lightning-fast
AI and insights from 1,000+ sources ensure comprehensive trademark
searching and monitoring – upgrades include:
- 75% faster turnaround time for notices than other industry
solutions. Automated and Expert Watch solutions offer options
between AI technology to deliver efficient monitoring of trademarks
in the face of expanding trademark portfolios without sacrificing
accuracy, or bespoke strategies and focused insights for more
complex, high-value matters
- 40% improvement in IP legal team speeds of delivery for brand
name clearance, with Corsearch LogoCheck and Name Generator tools
allowing better searching of existing brand identities in
combination with AI suggestions of candidate names
- Industrial Designs can be searched faster and more accurately
through new similarity algorithms and the Corsearch AI image
recognition engine
- ExaMatch search modifiers and NameCheck reporting allow for
more targeted search queries and customizable reports better fit
for individual needs
Viji Krishnan, President of Trademark Solutions, Corsearch,
commented:
“Over the past years, the world has been waking up to the
importance of trademarking intangible assets and intellectual
property, and the risks of not doing so. It’s no surprise that we
are only a few years away from seeing over 100 million trademarks
active across the globe. It’s an optimistic sign of the intense
innovation fuelling global organizations and empowering global
business.
“But as with most things: the higher the volume of actively
registered trademarks, the greater the potential complexity for IP
professionals. We’re delighted to be launching our next-generation
TrademarkNow platform to help experts in our sector cut through the
noise. New AI tools will operate at the sheer scale needed to
manage the size of modern trademark portfolios, effective
dashboards which help prioritize work and the combined human
expertise of our analysts who average over 15 years’ experience,
ensures that brands uphold trademark distinctiveness.”
Notes to Editors
Methodology
Corsearch calculations are based on the data sourced from the
TrademarkNow™ global trademark platform spanning all global
trademark offices and registries. Where applicable, the effects of
COVID on trademark filing have been accounted for.
About Corsearch:
Corsearch’s leading Trademark and Brand & Content Protection
Solutions are revolutionizing how companies create, monitor, and
protect their brands. Over 5,000 businesses worldwide partner with
Corsearch to safeguard consumers and their trust in brands —
preventing confusion, misrepresentation, and fraud using the hybrid
intelligence of advanced AI precision and expert decision of human
analysts.
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version on businesswire.com: https://www.businesswire.com/news/home/20240521172877/en/
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