DAS Technology Expands Decade-Long Collaboration with General Motors to Enable Advanced Consumer Engagement Technology
May 22 2024 - 1:04PM
Business Wire
GM also Selects DAS to Participate in its 2024
Business Development Center Workshop Dealer Tour across 14 Major
U.S. Markets
DAS Technology, automotive’s leading consumer engagement SaaS
technology company, with the industry’s first next-level Consumer
Data and Experience Platform® (CDXP), announced it is expanding its
collaboration with General Motors and has joined the OEM’s equity
mining program.
The equity mining capabilities of DAS Tech's award-winning CDXP
Complete include its ability to match customers with equity or
nearing an equity position on their current vehicle and track
engagement with its automated communications. This illustrates the
platform's ability to leverage data, analytics, automation, and
deep integrations with leading DMS (Dealer Management System) and
CRM (Customer Relationship Management) solutions to deliver
actionable insights that drive results and a connected customer
experience.
DAS Technology’s automotive best-in-class technology solutions
have a national reach and are proven to help dealerships nationwide
leverage SaaS solutions to sell and service more vehicles. The
award-winning CDXP Complete is available to GM’s 4,000-plus U.S.
dealerships. The technology is unique in many ways, including
enabling identity resolution within consumer data between the CRM
and DMS, integrating advanced vehicle analytics, and providing
additional proprietary features that target the right communication
to the right consumer at the right time.
The relationship with GM started in 2013 when the automaker
named DAS Technology its first approved reputation management
technology affiliate. Additional DAS solutions approved for the IMR
(In-Market Retail) co-op funds program include AI chat, patented
real-time lead-quoting/nurturing SaaS, and social media engagement
technology.
GM also approved DAS Technology CDXP Complete SaaS solution for
IMR funds as a turnkey equity mining solution. More than 12 years
ago, DAS was the first turnkey consumer engagement provider
approved by the automaker for IMR funds for reputation and social
media solutions.
"We are honored that General Motors continues to recognize the
value of our technology solutions," said Alexi Venneri, DAS
Technology’s co-founder and CEO. "Dealers appreciate how innovative
we are, continually evolving new SaaS solutions to improve the
customer experience and leverage data at every step, which results
in more satisfied consumers choosing to buy and service with GM
dealers.”
DAS Technology and its enhanced solutions were the buzz at this
year's National Automobile Dealers Association Show. NADA hosted a
competition inviting over 500 vendors to “pitch” the top technology
solutions to help dealers in 2024. DAS was chosen as one of 10
finalists, and a panel of dealer judges selected DAS CDXP Complete
as the top solution most likely to help dealers succeed in 2024 by
naming it the winner of the association's second annual Exhibitor
Pitch Competition.
Northcutt Chevrolet-Buick is one of many dealerships benefitting
from CDXP Complete. The technology unifies, scrubs, normalizes, and
organizes a dealer's first-party data from common dealership data
silos before activating it to drive service revenue across every
profit center in the dealership.
"You can spend thousands on data mining, but unless you direct
those activities, it doesn't get done," said Chris Ruder, general
manager of Northcutt Chevrolet-Buick. "CDXP Complete is automatic,
and the ROI is excellent. The platform knows when a service
customer could become a buyer and automatically changes the
communication approach. The beauty of the platform is the dashboard
where I can see all sales and service influenced — or customers
CDXP Complete helped get back into the store. There’s also the
personal touch we get from the DAS team, pulling all the levers to
ensure we're getting the most out of the platform.”
The DAS team is joining GM on a 14-city Convert More Leads 2024
workshop dealer tour, which started in Detroit this week and ends
on the West Coast in November. DAS was selected to participate
because of its expertise and product offering supporting leads and
lead handling. CDXP Complete and all the DAS Technology consumer
engagement solutions will be displayed in each city’s Vendor
Village. DAS Technology is also serving as the tour's lunch
sponsor.
“General Motors recognizes DAS Technology’s value that its suite
of solutions provides to GM dealers across the country,” said John
Kraemer, General Motors’ lead management equity mining and BDC
manager. “Equity and data mining are crucial for auto dealerships
because, when combined, they can analyze the insights and convert
them into actionable communications targeting consumers with the
right message at the right time. It helps our dealers unlock the
untapped potential within their data in existing systems — driving
increased sales, improved service results, customer loyalty, and
profitability.”
About DAS Technology
DAS Technology is a leading SaaS Consumer Engagement Technology
company that helps consumers have a better experience by assisting
retailers in leveraging innovative communication platforms more
efficiently and helpfully. DAS features the automotive industry’s
first next-level Consumer Data & Experience Platform® (CDXP),
enabling over 9,200 retailers, partners, and OEMs to increase
consumer response and lead conversions by leveraging patented
AI-powered digital technology and generating measurable ROI. A
pioneer in digital response, social media marketing technology, and
consumer engagement solutions, DAS Technology deploys omnichannel
messaging, mobile apps, software, and consumer engagement
technology to monitor, respond to, and improve customer
experiences, converting more consumers into customers for
businesses in the United States, Canada, and 32 additional
countries. DAS Technology divisions include Digital Air Strike,
AUTOVATE, BestRide.com, LotVantage, and 3 Birds. More information
is available at dastechnology.com.
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Hayley Ringle (480) 421-5959 hringle@dastechnology.com