Harlequin Celebrates 75 Years of Romance Alongside New and Established Fans
May 21 2024 - 10:07AM
Business Wire
The yearlong celebration honors Harlequin’s
legacy as champions of the romance genre and debuts the brand’s
bold new look
Harlequin, a leading publisher of commercial fiction and
narrative nonfiction, is celebrating 75 years of romance. To date,
the brand has published 40,000 happily-ever-afters—and counting.
That’s 12,098 stories featuring rugged Western beaus, 11,576
long-lost lovers reunited, nearly 9,000 billionaires charmed and so
much more.
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This summer they’re debuting a celebratory Harlequin Historical
Timeline in addition to the special release of their 75th
Anniversary Collection, featuring a variety of the brand’s popular
titles, which pair New York Times bestselling authors, such as
Diana Palmer and Heather Graham, with new voices and established
authors. These legendary authors returned to their Harlequin roots
to celebrate this milestone and help ring in a new era for the
brand, so both new and existing readers can experience a
happily-ever-after from the Harlequin 75th Anniversary Collection
starting this month. New readers are also encouraged to visit
TryHarlequin.com, where they can take a quiz that will match them
with a personalized Harlequin recommendation to try out for
free.
“This year calls for celebration and we can’t think of a better
way to do so than by welcoming new entrants to the genre while
honoring our longtime, loyal fans,” said Craig Swinwood, Publisher
and CEO, Harlequin. “Since the release of Harlequin’s first romance
novel, The Manatee, by Nancy Bruff, published in May 1949, we have
grown our presence into a score of imprints and romance lines
focused on meeting our romance readers where they are today. The
genre continues to evolve, and Harlequin is committed to delivering
timeless romances that keep pace with the modern world we live
in.”
As part of the 75th anniversary celebration, Harlequin is also
launching a new campaign, The People’s Romance, which honors the
fans, authors and books that have made the brand a leading romance
expert. The campaign is a celebration of the fans who share
Harlequin’s passion for romance and have poured their hearts and
souls into the genre over the years. The campaign officially kicks
off this summer with content being deployed across Harlequin’s
channels on TikTok and YouTube as well as coffee shop takeovers in
Phoenix, Arizona.
While so much has changed and evolved over the past seven
decades, Harlequin’s love of romance has remained unwavering.
Earlier this year, the brand unveiled a bold new look and
publishing evolution, including format diversification, program
expansions and packaging refreshes—showcasing the brand’s continued
growth and transformation to meet the needs and desires of devoted
romance fans. Through continuously evolving storytelling and
relentless pursuits to represent a broader range of diverse voices,
Harlequin continues to champion the romance genre and support both
new and established romance fans alike.
About Harlequin
Harlequin is a leading publisher of fiction and narrative
nonfiction and in 2024 will be celebrating its 75th anniversary.
Harlequin is unique in the publishing world as a destination brand
for romance novels, with 65% of readers thinking of Harlequin first
when they think of romance novels. The company publishes more than
100 titles a month, in both print and digital formats, that are
sold around the world. Encompassing highly recognizable imprints
that span a broad range of genres, the publisher is home to many
award-winning New York Times and USA TODAY bestselling authors.
Harlequin is a division of HarperCollins Publishers, the
second-largest consumer book publisher globally, with operations in
15 countries and 16 languages. For more information, please visit
Harlequin.com and WriteforHarlequin.com. Follow Harlequin on
Facebook: @HarlequinBooks, X: @HarlequinBooks, Instagram:
@HarlequinBooks, and on TikTok:
@HarlequinBooks.
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Citizen Relations Alison Shewchuk
alison.shewchuk@citizenrelations.com