Veeam 2024 Cloud Protection Trends Report Provides New Insight into Cloud‑Powered Data Protection Strategies
May 21 2024 - 9:10AM
Business Wire
New report shows the top drivers impacting data
protection strategies are organizations’ desire to integrate cyber
technologies with data protection and backup, and an improved,
consistent protection of cloud-hosted workloads
Veeam Software, the #1 leader by market share in data protection
and ransomware recovery, today released the Veeam 2024 Cloud
Protection Trends Report, a comprehensive research project that
explores the use of cloud-powered protection mechanisms for
production data. The new report examines various cloud-based data
protection strategies, including cloud storage, Backup as a Service
(BaaS), Managed BaaS, and Disaster Recovery as a Service (DRaaS).
The findings are based on 1,600 unbiased responses from IT
decision-makers responsible for data protection of their
on-premises servers or workloads and use cloud services as part of
their data protection strategy.
“Enterprises are starting to realize that it’s not if or even
when they will suffer from a ransomware or cyberattack, but how
many times,” said Dave Russell, senior vice president of strategy
at Veeam. “As the #1 leader in data protection and ransomware
recovery, Veeam’s latest Data Protection Trends Report finds that
two of the top drivers affecting changes in data protection
strategy are the desire to integrate cyber technologies with data
protection and backup, and secondly, the improved, consistent
protection of cloud-hosted workloads. As our recurring market
research watched the evolutions within the BaaS market, customer
preference that ‘the first-party software vendor should deliver
BaaS’ has risen to become the most important aspect for new buyers.
In line with customer demands, Veeam recently launched the Veeam
Data Cloud which provides first-party protection of Microsoft 365
and Microsoft Azure. We strive to support organizations on their
journey to cloud-powered data protection and as part of Veeam’s
ongoing mission to enable cyber resiliency and keep businesses
running.”
The Veeam 2024 Cloud Protection Trends Report highlights several
key trends and insights:
- Drivers for cloud-based backup: The top drivers for
organizations to consider cloud-based backup are the desire to
integrate cyber technologies with data protection and backup, and
the improved/consistent protection of cloud-hosted workloads.
- BaaS means cloud-powered, managed, and trusted: BaaS
solutions are expected to be run in the cloud, managed via a
web-based UI, and have data stored in a cloud repository outside of
the production environment. Organizations prefer BaaS solutions
offered by the same vendor who produces the backup software.
- Reasons for using BaaS and DRaaS: Organizations choose
BaaS to improve operational efficiency by reducing hardware
upgrades, internal resources, and manageability. DRaaS appeal is
driven by organizations looking to leverage the expertise of
third-party subject matter experts for implementation and planning,
thereby allowing internal IT teams to focus on strategic
tasks.
- The journey to cloud-powered protection: Organizations
often begin by simply adding cloud storage to their existing
on-premises data protection tools. Only 22% are still using the
same mode that they originally began using for their cloud-powered
data protection, while 78% switched from one mode to the other.
Fifty-one percent now use managed BaaS, while 49% rely on
self-managed cloud storage. When making the switch, organizations
prefer managed BaaS to fully benefit from expertise and operational
support.
- Multiple roles responsible for protection and recovery:
The report highlights that multiple roles are involved in data
protection, such as IT operations, managed BaaS or DRaaS teams,
backup teams, workload administrators, and trusted
resellers/integrators. On average, organizations have 2.3 roles
dedicated to ensuring backups and 1.8 roles responsible for
restoration. This indicates the importance of having expertise and
judgment in data recovery processes.
- IT wants to run BaaS rather than outsource: IT teams
have varied expectations for MSP involvement in managing backup
services. The majority prefer to handle daily operations
themselves, with only a quarter expecting equal responsibility
sharing. This indicates organizations' desire for choice in how
they leverage MSP expertise and support while aligning to their
unique operating processes.
- Organizations look for outcomes when choosing an MSP:
Organizations prioritize outcome-driven capabilities and expertise
when choosing MSPs. This includes disaster recovery, hybrid cloud
operations, and cyber resiliency. Providers offering improved
disaster recovery and regulatory compliance are driving
organizations to switch from ‘simply’ BaaS to strategic DRaaS
solutions.
Veeam recently launched Veeam Data Cloud which delivers the
confidence and reliability of the industry’s leading backup and
ransomware recovery platform with the ease and accessibility of a
cloud service. Microsoft and Veeam have announced an extended
strategic partnership to jointly develop AI innovation and co-sell
Veeam Data Cloud. To learn more about the Veeam Data Cloud and the
13,000 Veeam Cloud Service Providers offering a range of managed
and turnkey services for data protection, visit
https://www.veeam.com.
The Veeam 2024 Cloud Protection Trends Report provides valuable
insights into the adoption and benefits of cloud‑powered data
protection strategies. The report's findings can help organizations
make informed decisions about their data protection strategy and
choose the right managed service provider for their unique needs.
Veeam will host episodes on its weekly LiveStream series to
highlight the findings of this latest report. Register here to
attend, ‘Why/How to Choose a Service Provider’ on May 21, 2024 at
12 Noon EST / 9 a.m. PT:
https://www.linkedin.com/events/7196269548352724992/about.
VeeamON 2024
Registration is now open for the 10th annual VeeamON event,
taking place June 3–5, 2024 at the Diplomat Resort in Fort
Lauderdale, Florida and online. VeeamON 2024 Diamond Sponsors
include ExaGrid, Hewlett Packard Enterprise, Lenovo and Microsoft;
Platinum sponsors Backblaze, Hitachi, Pure Storage, Scality, and
Wasabi; and many others. Register now for VeeamON 2024 onsite or
attend virtually for free.
About the Report
This research report is based on 1,600 survey responses from the
unbiased IT decision makers responsible for data protection of
on-premises servers or workloads and using cloud services as part
of their data protection strategy, which was conducted in late 2023
and published in May of 2024.
For more information, visit www.veeam.com.
About Veeam Software
Veeam®, the #1 global market leader in data protection and
ransomware recovery, is on a mission to help every organization not
just bounce back from a data outage or loss but bounce forward.
With Veeam, organizations achieve radical resilience through data
security, data recovery, and data freedom for their hybrid cloud.
The Veeam Data Platform delivers a single solution for cloud,
virtual, physical, SaaS, and Kubernetes environments that gives IT
and security leaders peace of mind that their apps and data are
protected and always available. Headquartered in Seattle, with
offices in more than 30 countries, Veeam protects over 450,000
customers worldwide, including 74% of the Global 2000, who trust
Veeam to keep their businesses running. Radical Resilience starts
with Veeam. Learn more at www.veeam.com or follow Veeam on LinkedIn
@veeam-software and X @veeam.
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version on businesswire.com: https://www.businesswire.com/news/home/20240521764319/en/
Heidi Monroe Kroft Veeam Software Global Corporate
Communications / Public Relations (614) 339-8200
heidi.kroft@veeam.com