SAN
FRANCISCO, May 20, 2024 /PRNewswire/ -- Coinciding
with Motherhood Mental Health Awareness week, Gether is proud to
announce its official launch in the
United States, presenting a digital solution tailored to
drastically reduce the mental load on women. This launch is backed
by eye-opening findings from Gether's own global survey and
supported by insights from Motherly's 2024 State of Motherhood
Report.
Gether's recent survey of over 320 parents from various
countries revealed that women spend an average of 520 hours per
year managing the mental load of household and family
responsibilities. This invisible labor includes organizing
schedules, planning children's activities, and managing family
healthcare needs. The survey also highlighted a critical demand for
support, with over 85% of women expressing a strong interest in a
digital tool designed to alleviate this burden.
The 2024 State of Motherhood Report by Motherly also
highlights the challenges today's mothers endure, particularly
those from the Millennial and Gen X generations, —73% of whom are
responsible for family scheduling and healthcare. Additionally, a
staggering 94% of mothers have experienced burnout, with 39%
feeling frequently or always burnt out. Additionally, nearly 60% of
moms under 30 report equally sharing household responsibilities
with a partner, compared to only 35% of moms over 30, suggesting
this is a generational challenge for Gen X and Millenial Moms.
These statistics not only underscore the scale of the challenge,
but also underscore the urgent need for innovative solutions like
Gether.
Gether's Solution:
- AI-Powered Efficiency: By leveraging sophisticated
AI, Gether simplifies the intake and organization of tasks
from various communication methods, turning overwhelming chaos into
a manageable order.
- Collaborative Tools: The app facilitates easier sharing of
responsibilities, allowing family members to access and manage the
family calendar and tasks, promoting transparency and easing the
burden on mothers.
- Reduction of Mental Load: Gether automates the
organization of schedules and tasks, significantly cutting down the
hours women spend on these activities, thereby aiming to combat the
high rates of burnout reported among mothers.
"Gether is more than a digital assistant; it's a revolutionary
approach to using technology to reduce the mental load and ease
anxiety, giving time back to mothers" said Claire Waring, CEO of Gether. "Our tool is
crafted to address the exact pain points these hard-working women
face every day."
The app is now available for download across the U.S. market
from gether.life and you can follow our journey on socials
at @getherlife.
About Gether:
Founded by two dynamic professional mums, Gether is designed to
ease the mental load of parenting with its cutting-edge AI
technology. By automatically managing schedules and tasks with
minimal user input, Gether supports parents globally, providing a
reliable, intuitive, and stress-reducing tool that makes family
organization effortless.
For media inquiries, please contact:
Elly Bartens
COO
+61422862203
377841@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/millennial--gen-x-moms-struggle-with-the-mental-load-spending-a-staggering-520-hours-per-year-on-invisible-labor-302150086.html
SOURCE Gether