Fluidra appoints Jaime Ramirez as Chief Executive Officer
May 20 2024 - 4:10AM
Business Wire
- Fluidra’s Board of Directors appoints Jaime Ramirez as CEO,
following a comprehensive succession planning process
- The appointment comes at an appropriate moment to lead the
group’s next phase of development and expansion
- Bruce Brooks, current CEO, to remain as Non-Executive
Director
Fluidra, the global leader in equipment and connected solutions
in the pool and wellness sector, appoints Jaime Ramirez as the
company’s new Chief Executive Officer (CEO) effective 1 June 2024.
The appointment follows a comprehensive succession planning process
by the Board.
Since the merger with Zodiac in 2018, Fluidra has established
its position as a global market leader; developed its product
portfolio, services and solutions; capitalized on opportunities;
and successfully navigated the challenges of the pandemic. The
appointment comes at an appropriate moment for Fluidra, as trading
in the sector normalizes and it looks forward to its next phase of
development and expansion.
Jaime has a proven track record and extensive experience in
global consumer and industrial products, bringing over 30 years of
P&L responsibility and a wealth of leadership expertise to the
role. His strategic vision makes him the ideal leader to guide
Fluidra into its next phase of development.
Jaime Ramirez’s impressive background includes serving as EVP
& President of Stanley Black & Decker Inc.’s Global Tools
& Storage Business, where he ran a business with more than $10
billion in revenue and led high-performing teams globally. His
expertise in driving growth and profitability, business
transformation, strong organizations and strategic acquisitions
will be invaluable assets as Fluidra seeks to capitalize on new
opportunities and enhance shareholder value. He currently serves as
a Board Director to Kimberly-Clark, a multinational personal care
corporation.
Commenting on his appointment, Jaime Ramirez said, “I am honored
and excited to join Fluidra and look forward to working together
with the Board of Directors and the company’s talented team to
continue driving the business forward and delivering value to our
customers, shareholders and communities.”
Bruce Brooks, Fluidra’s current CEO, has been instrumental to
Fluidra’s success over the past six years. Under his leadership,
the company has achieved remarkable milestones, including the
transformational merger between Zodiac and Fluidra, various
acquisitions, navigating the challenges of the pandemic, leading
the group through the sector’s normalization and executing the
Simplification Program to drive margins and become a more agile
organization.
Bruce Brooks said, "I am deeply proud of what we have
accomplished together and the strength of the business today. I am
delighted to pass the baton to Jaime, and continue to contribute to
the company’s success as Non-Executive Director.”
Eloi Planes, Fluidra’s Executive Chairman said, “I want to take
this opportunity to express my deepest gratitude to Bruce. His
leadership, guidance, and unwavering commitment have been
instrumental in shaping our company's success. Under his
stewardship, we have laid a solid foundation upon which we will
continue to build.
"Now that the sector has normalized, Fluidra will pivot to its
next phase of development and expansion. I am confident that under
Jaime Ramirez’ leadership, we will continue to thrive and
strengthen our position as the global leader in the pool and
wellness sector. The entire team looks forward to working closely
with Jaime to drive success and achieve new heights of
excellence.”
Further information
Jaime Ramirez will be proposed to join Fluidra’s Board of
Directors at the next annual general shareholders’ meeting.
Jaime and Bruce will work together to ensure a smooth transition
during the rest of the year and Bruce will step down as Chief
Executive Officer on 31 August 2024. Bruce will continue to serve
as Non-Executive Director.
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version on businesswire.com: https://www.businesswire.com/news/home/20240520712128/en/
Flavia Malet, Corporate Communication & Public Affairs
Director, fmalet@fluidra.com, +34 691 092 674