CANNES, France, May 19, 2024 /PRNewswire/ -- The iconic red
bitter brand hosted The Campari Cinémathèque at Hyde Beach
by Campari, on Boulevard de Croisette. This red-carpet party
celebrated Campari's third consecutive year as Official Partner to
the Festival de Cannes, and marked
the launch of its global campaign, We Are Cinema.
The event was inspired by the brand's new
campaign, which turns the lens on the real-life moments that become
remarkable stories. On this unforgettable evening, Campari took on
the role as curator, Hyde Beach became the set, with guests and
famous faces taking centre stage and becoming the protagonists of
their own story.
Hosted at Hyde Beach by Campari - located on the
famous stretch of beach, and in the heart of the iconic film
festival – a show-stopping event space was custom-built for the
77th Festival and designed in Campari's signature
style.
The star-studded guestlist celebrating with
Campari included Adrien Brody,
Victoria Justice, Marina Barbosa, Paz
Vega, Cole Walliser,
Ellen von Unwerth, Caro Daur, Rafa Kalimann, Jessica Wang, Nataly
Osmann, Lady Victoria Harvey,
Pierfrancesco Favino, Claudia Gerini, Saul
Nanni, Malika Ayane and many
more. Also on hand was Cole
Walliser, who captured guests on his famous GLAMbot, and
renowned photographer German
Larkin.
The Campari Cinémathèque event was
structured as a series of takes – special shots, photo
opportunities and activities – designed to immerse guests in a
true-to-life movie experience.
The journey from take-to-take took guests through
the entire space, from the ground-floor Campari Bar with its
mirrored ceiling and movie-set lights to the Pier – an overwater
jetty with loungers and parasols.
Take 1 recreated a red-carpet walk at a
movie premiere. A light installation mimicked the flash photography
of a crowd of paparazzi, and surround-sound audio replicated the
cacophony of camera clicks and calls to pose. Guests were filmed by
a real cameraman, with images live-streamed onto plasma screens
throughout the space.
Take 2 revealed a photocall in the
Campari Bar – for an iconic Negroni or Campari Spritz.
Take 3 placed guests in a real-life set,
replicating the experience of starring in a Campari campaign.
Take 4 immersed guests in the unique
sensory world of the Campari Room. Here, the human bartender
blended with Artificial Intelligence, as guests were served a
freshly made Negroni whilst they created their own remarkable
Campari & Cinema story.
For Take 5, guests stepped into the role
of director, checking out livestreamed Cannes action on a dazzling bank of plasma
screens on the Director's Wall.
Take 6 became the Campari Cinema. Guests
took to the stage on a 360-degree terrace, where they were
precision-filmed by a robotic Bolt camera against the stunning
backdrops of the Croisette and Mediterranean Sea.
In Take 7, bartenders from four of
the world's best bars created signature Campari cocktails in
mixology moments that were sure to be pure theatre. Guest bars were
Camparino in Galleria from Milan,
Bar Nouveau in Paris, Salmon Guru
from Madrid, and Donovan from
London. The Camparino team served
a selection of iconic Campari cocktails to guests, including the
Negroni, Campari Spritz and the Negroni Sbagliato. Alongside these
classic cocktails, the Camparino team served the Red Carpet –
Cannes Edition: a fresh tasting and salty cocktail inspired by the
Cannes Riviera.
The final take, the moment that started
the party. The lights dropped, the cameras started to roll, and the
music began… making it a night to remember.
Campari Group's Head of Global Marketing,
Julka Villa comments: "Unveiling our passion for brilliant
film storytellers at the iconic Festival de Cannes is a privilege. The uniting
message behind We Are Cinema is one that is shared across the
cinema industry and Festival de Cannes – to celebrate creativity, innovation,
and passion in film. It has been incredible to see it come to life,
giving guests the opportunity to become the protagonist of their
own story, over a perfectly crafted Campari cocktail."
Please follow Campari's social media channels for
further information @campariofficial.
#CampariCinema #WeAreCinema #Cannes2024
#FestivalDeCannes #DrinkResponsibly
www.campari.com
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/Campari
https://instagram.com/campariofficial
ABOUT CAMPARI
Campari, the iconic, Italian red spirit sitting
at the heart of some of the world's most famous cocktails. Campari
was founded in Milan in 1860 by
Gaspare Campari, and pioneered by his son, Davide, who created
something so distinctive and revolutionary that its secret recipe
has not been altered since. Vibrant red in colour, Campari's unique
and multi-layered taste is the result of the infusion of herbs,
aromatic plants and fruit in alcohol and water. As well as being
unique and distinctive, Campari is extremely versatile, offering
boundless and unexpected possibilities. As a source of this
passionate inspiration since its creation seen through its
founders' creative genius, artists in different fields and the
world's best bartenders, Campari stimulates your instincts to
unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global
spirits industry, with a portfolio of over 50 premium and super
premium brands, spreading across Global, Regional, and Local
priorities. Global Priorities, the Group's key focus, include
Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild
Turkey, and Appleton Estate. The Group was founded in 1860 and
today is the sixth-largest player worldwide in the premium spirits
industry. It has a global distribution reach, trading in over 190
nations around the world with leading positions in Europe and the Americas. Campari Group's
growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands
and businesses. Headquartered in Milan,
Italy, Campari Group operates in 23 production sites
worldwide and has its own distribution network in 26 countries.
Campari Group employs approximately 4,900 people. The shares of the
parent company Davide Campari-Milano N.V. (Reuters CPRI.MI -
Bloomberg CPR IM) have been listed on the Italian Stock Exchange
since 2001.
For more information:
http://www.camparigroup.com/en.
Please enjoy our brands responsibly.
ABOUT FESTIVAL DE CANNES The Festival de Cannes is an event that brings together the
world's film professionals around an official competition and an
International Film Market, whose highly media-oriented aspect makes
it one of the first annual international events, contributing to
the world cinematic influence.
ABOUT CAMPARINO
Camparino in Galleria is the legendary bar
opened by Davide Campari in Milan's Galleria Vittorio Emanuele II in 1915.
The bar was opened opposite to Caffè Campari, the
establishment opened by Gaspare Campari - Davide's
father and the creator of the bitter
liqueur - in 1867. An instant hit with the people of Milan, the bar became synonymous with the
city's aperitivo tradition and in 2015 marked its 100th
anniversary. Following a renovation project, the bar reopens to the
public in autumn 2019 with a refreshed identity and food and drink
offering designed to consolidate its status as one of the most
influential establishments in the world for lovers of mixology and
gastronomic innovation.
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