- BYD SHARK, BYD's first pickup truck, makes its global debut and
is officially launched in Mexico.
- Equipped with DMO Platform, BYD SHARK achieves enhancements in
safety, power, off-road capability, intelligence, and comfort.
- BYD SHARK will land in more countries and regions in the near
future.
On May 14, BYD launches its first pickup truck, BYD SHARK, in
Mexico. Positioned as a new energy intelligent luxury pickup, BYD
SHARK features the DMO Super Hybrid Off-road Platform, representing
the latest addition to BYD's product portfolio. This model,
developed for the global market, marks BYD's first global product
launch outside of China, promising to redefine the global plug-in
hybrid pickup market with advanced technology and diverse
user-centric features.
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The product launch, themed Hybrid Power, Wild Spirit, showcased
an immersive display of innovative intelligent experiences and
all-terrain extreme off-road scenarios, transforming into a
'technological theme park' brimming with exploratory fun and
interactions. With over 1000 guests in attendance, the event
witnessed the debut of BYD SHARK.
Stella Li, Executive Vice President of BYD and CEO of BYD
Americas, stated, "As a global leader in new energy technology, BYD
remains committed to crafting innovative solutions for users
worldwide. With the introduction of our inaugural new energy
pickup, BYD SHARK, we're poised to redefine the conventional fuel
pickup landscape through advanced technology, providing users with
a lifestyle characterized by boundless opportunities. BYD is now
ushering in the era of the global new energy pickup."
Harness the Power of Design to Create Personalized and
Functional Pickup Trucks As a mid-to-large size pickup, BYD
SHARK boasts a wheelbase of 3,260 millimeters, with a wheelbase
ratio of 59.7%, ensuring a spacious and opulent riding experience.
Guided by BYD Design Director, Wolfgang Egger, the vehicle's design
draws inspiration from sharks, seamlessly blending futuristic
technology with raw power. The vehicle features full-length LED
lights at the front, reminiscent of a shark’s open mouth, exuding a
fierce and captivating presence. Its side proportions, marked by
fluid body lines, mirror the graceful movement of a shark through
deep waters. At the rear, a through-type tail light, inspired by a
shark’s tail fin, elegantly underscores the fusion of natural and
technological aesthetics.
The interior design is created by Michele Jauch-Paganetti, BYD
Interior Design Director, drawing inspiration from spaceship
consoles. Boasting a 10.25-inch LCD instrument panel and a
12.8-inch adaptive rotating screen, BYD SHARK's cabin sets a new
standard for functionality and modern ambiance. Moreover, the rear
row seats, featuring a 27-degree recline angle, revolutionize the
conventional design of pickup rear tows, delivering a blend of
comfort and luxury technology within its intelligent cockpit.
Utilize New Energy Tech to Enhance the Versatility and
Reliability of Pickup Trucks The DMO Super Hybrid Off-road
Platform, a core technology of BYD SHARK, stands as a revolutionary
innovation, seamlessly combining rugged off-road capability and
safety features with the comfort of an SUV, all while maintaining
impressive energy efficiency. This technology innovatively
integrates a non-load-bearing frame designed for hybrids, the
world’s first longitudinal EHS drive assembly, Cell to Chassis
(CTC) technology, rear-wheel drive assembly designed for pickup
trucks, and double-wishbone independent suspension at the front and
rear end, perfectly balancing performance and comfort.
In terms of power, BYD SHARK, with its dedicated rear-drive
powertrain, EHS electric hybrid system, and a 1.5T high-power
engine, reaches a peak power of over 430 horsepower, equivalent to
a 4.0L V8 engine. Its acceleration from 0 to 100 kilometers is in
only 5.7 seconds, far surpassing other models in its pickup
category.
Moreover, harnessing the prowess of intelligent electric AWD,
BYD SHARK can precisely adjust the torque distribution between its
front and rear wheels in milliseconds, aligning with the optimal
adhesion coefficient across diverse road surfaces. The robust power
combined with precise electronic control marks a paradigm shift
from conventional fuel-based AWD systems, delivering a heightened
level of reliability and ease to pickup users seeking off-road
adventure.
Also, the DMO technology aids pickups in transcending the
conundrum of elevated energy consumption and environmental
pollution. Compared to other fuel-powered pickups in its class, the
BYD SHARK achieves a 40% reduction in fuel consumption, even when
operating at low battery levels, reshaping the perception of
pickups as high-energy consumption vehicles.
Additionally, as a plug-in hybrid model, BYD SHARK, boasting
dual fuel and electric power modes, attains remarkable endurance.
Garnering a comprehensive cruising range of 840 km under the NEDC
conditions, alongside a pure EV endurance of 100 km, it
effortlessly accommodates urban commuting and interstate
travel.
Beyond its exceptional performance and driving experience, BYD
SHARK prioritizes supreme safety. Integrating the ultra-high safety
Blade Battery and a high-strength steel frame through CTC
technology, it ensures robust protection. The Blade Battery
functions both as an energy unit and a structural component,
fortifying both battery and vehicle safety with multi-layered
defense. Moreover, a 22% increase in body torsional rigidity
significantly enhances handling and stability, bolstering
reliability on challenging off-road terrain.
BYD SHARK boasts a front and rear double-wishbone independent
suspension system, balancing driving agility and passenger comfort
to provide an unmatched driving and riding experience. Built upon
the DM super hybrid technology architecture, the motor-driven mode
encompasses over 80% of the comprehensive working conditions,
allowing a serene and smooth journey.
Furthermore, BYD SHARK offers enhanced expandability and more
extensive modification opportunities for every user’s individual
needs. With the VTOL (vehicle-to-load) function, the vehicle
transitions into a "mobile power station", catering to a myriad of
outdoor power demands and scenarios, thus amplifying convenience
and enjoyment for pickup enthusiasts.
Leverage Smart Tech to Improve the Sophistication and
Convenience of Pickup Trucks Led by intelligent technology, BYD
SHARK's intelligent cockpit can integrate with a vast and diverse
ecosystem. Empowered with voice control capabilities, users can
effortlessly manage driving modes, adjust air conditioning
settings, control music playback, and execute other intelligent
operations through simple voice commands, greatly enhancing driving
convenience and comfort.
With BYD Cloud Service, users can remotely manage their vehicles
via mobile devices, easily enabling personalized settings such as
pre-activating the air conditioning and adjusting seat ventilation
and heating. Moreover, BYD SHARK introduces NFC digital key
technology, allowing users to access the vehicle without a physical
key, using only a smartphone or other intelligent devices, thereby
enhancing the intelligent new energy vehicle experience.
The application of the head-up display feature guarantees that
drivers have constant access to crucial driving information, thus
notably enhancing driving safety. Furthermore, the vehicle
incorporates a 540-degree ultra-wide-angle panoramic view camera,
enabling the driver to observe the surroundings and underside of
the vehicle, simplifying path selection during off-roading.
Ushering in the Global New Energy Pickup Era with BYD
SHARK Leveraging over two decades of profound expertise in the
realm of new energy automobiles, the new energy intelligent luxury
pickup BYD SHARK emerges as a beacon of sustainability and
technology, setting new standards in the new energy pickup sector.
In the upcoming future, BYD SHARK will land in more countries and
regions, delivering a revolutionary driving encounter to global
users.
BYD has consistently embraced a development philosophy rooted in
the "technology-based, innovation-oriented" principle. Guided by
its globalization strategy, BYD is accelerating the popularization
of new energy automobiles across numerous countries. Currently, its
new energy vehicle footprint now covers over 80 countries and
regions, including Japan, Germany, Australia, Brazil, and the
United Arab Emirates, making great achievements in various markets
and leading the wave of technological innovations in the global
automobile industry.
About BYD BYD is a multinational high-tech company
devoted to leveraging technological innovations for a better life.
Founded in 1995 as a rechargeable battery maker, BYD now boasts a
diverse business scope covering automobiles, rail transit, new
energy, and electronics, with over 30 industrial parks in China,
the United States, Canada, Japan, Brazil, Hungary, and India. From
energy generation and storage to its applications, BYD is dedicated
to providing zero-emission energy solutions that reduce global
reliance on fossil fuels. Its new energy vehicle footprint now
covers 6 continents, over 80 countries and regions, and more than
400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges,
the company is known to be a Fortune Global 500 enterprise that
furnishes innovations in pursuit of a greener world.
About BYD Auto Founded in 2003, BYD Auto is the
automotive subsidiary of BYD, a multinational high-tech company
devoted to leveraging technological innovations for a better life.
Aiming to accelerate the green transition of the global
transportation sector, BYD Auto focuses on developing pure electric
and plug-in hybrid vehicles. The company has mastered the core
technologies of the entire industrial chain of new energy vehicles,
such as batteries, electric motors, and electronic controllers. It
has witnessed in recent years significant technological
advancements, including the Blade Battery, DM-i Super Hybrid
Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus
Intelligent Body Control System, and DMO super hybrid system. The
company is the world's first carmaker to stop the production of
fossil-fueled vehicles on the EV shift and has remained top of new
energy passenger vehicle sales in China for 10 years in a row.
For more information | BYD | www.byd.com
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Asia-Pacific: Liya Huang pr@byd.com +86-755-8988-8888-69666
Europe: Penny Peng PressEU@byd.com +31-102070888
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