Jiuxian Group Lafeige's Taobao Debut Live Sales Exceeded 100 Million RMB
May 16 2024 - 5:37AM
Business Wire
China's Jiuxian Group Competes on "Multiple
Fronts" in Liquor Industry
Renowned Chinese liquor manufacturer, Jiuxian Group has proudly
announced that it has set a new record for online liquor sales by
exceeding 100 million sale. Established in 2001 with a brand value
of 66.539 Billion Yuan, Jiuxian has ranked first in the liquor
circulation in China for 8 consecutive years. This historic
achievement is not only a huge success for the group, but also a
guiding precedence for others to follow.
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Top livestreamer of liquor peddling
Jiuxian Lafeige (Graphic: Business Wire)
In addition to this groundbreaking success of Lafeige's debut on
Taobao Live, achieving an unprecedented sales milestone of 1.17
billion RMB on April 24th, Lafeige's inaugural broadcast also
witnessed a huge spike in daily fan count, surpassing 130,000, and
securing the top spot on the influencer-driven sales charts for the
day.
“The Chinese Liquor Celebrities Group has made significant
achievements in the past couple of years.“ Said Hao Hongfeng, the
Chairman of Jiuxian Group, while sharing his thoughts on this
historic accomplishment in a recent interview. “By entering Taobao
Live, we basically aim to strengthen our position within the Taobao
ecosystem, increasing the number and the quality of our live
streaming sales.” He added. According to the Chairman, the group
was previously active on Douyin, which is the Chinese equivalent of
TikTok, and it is now making rounds on Taobao Live, which is not
only a strategic expansion in its own right, but is also taking
this expansion towards increasing visibility in the digital
sphere.
In addition, the Taobao live streaming rooms now feature several
other products beyond liquor, which include snacks and daily
necessities. By partnering with the fresh food sector, the media
outlet has further enriched its product selection. This will also
help the group tap into the vast resources and shopping habits of
Taobao's broader user base. This strategy of cross-category sales
has enabled the group to explore new opportunities and maximize
revenue streams. By embracing a fusion live streaming model, they
aim to rise above industry limitations and tap into new sources of
traffic monetization.
Lafeige's debut on Taobao Live has been overwhelmingly
successful for many reasons. The Chinese Liquor Celebrities Group
not only has extensive combat experience, but it has also
previously collaborated with Taobao to incubate successful anchors
like Liaoge. Furthermore, the group possesses a strong combat
system, equipped with superior capabilities in product procurement,
operations, and sales strategies, making them well-suited for major
live promotions. Another reason for this amazing success is that
the group has invested heavily in short videos and social media
marketing methods in the last 2 decades.
For more information, please visit the Jiuxian Group website
at:
www.jiuxian.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240515019191/en/
Media Company Name: Jiuxian Group Contact Person: Li
Wenshu Telephone: +86156 0122 0790 URL: www.jiuxian.com