Phonak Announces Global Brand Ambassador, Legendary Guitarist Paul Gilbert
May 16 2024 - 2:00AM
Business Wire
Co-Founder of the American Rock Band Mr. Big Spreads
Awareness on Hearing Health and Breaks the Stigma About Hearing
Loss
Phonak, a leading global provider of life-changing
hearing solutions, is delighted to introduce legendary guitarist
Paul Gilbert as its official Global Brand Ambassador. In this
capacity, Gilbert will focus on raising public awareness about
hearing health, challenging the stigma associated with hearing
loss, and emphasizing the significance of hearing devices. He will
actively engage in communication activities across press and social
media platforms to champion these causes. Additionally, Gilbert
will inspire various initiatives, showcasing Phonak's dedication to
developing holistic hearing solutions that empower people to create
meaningful social interactions.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240515407203/en/
Legendary guitarist Paul Gilbert is a
Phonak Ambassador (Photo: Business Wire)
“We are thrilled to welcome Paul as Phonak’s newest Global Brand
Ambassador,” said Oliver Frank, Vice President of Phonak Marketing.
“His extraordinary ability to connect with fans worldwide through
music makes him a compelling advocate for the importance of hearing
health. Paul's personal experience with hearing loss and his
journey with hearing solutions add depth and authenticity to his
advocacy. We’re convinced that Paul's credibility and engaging
presence will draw people's attention to this critical issue. We’re
excited to partner with Paul as we continue our mission to create a
world where life is on for everyone.”
A prolific American heavy metal and hard rock guitarist, and
highly regarded as one of the best musicians of all time, Paul
Gilbert is widely known as the co-founder of Mr. Big with its
chart-topping, worldwide No. 1 hit single, “To Be With You”, and as
a member of Los Angeles-based band, Racer X. A music career
spanning four decades, Gilbert has been open about his hearing loss
due to years of loud noise exposure from guitar amplifiers. In
addition to spreading awareness of hearing loss, Gilbert hopes his
collaboration with Phonak will shine a light on the importance of
wearing hearing devices and normalizing the use of hearing
technology that helps better communication and understanding.
"Everyone with hearing loss has a unique story. I'm happy to
share my story, including how my Phonak hearing aids have helped me
since I began wearing them over 10 years ago,” said Gilbert. “My
hearing aids are vital to staying connected in my family life.
Also, since I perform and teach music, I can set my guitar amp at a
lower volume, without having to crank up to hear every detail. I
was inspired to try hearing aids from the passionate advice of a
friend who also wore Phonak hearing aids. He said it’ll change my
life and he was right!"
Last summer, Mr. Big kicked off a worldwide tour, titled "The
BIG Finish". Currently, they’re on the American leg of the tour
before a final tour in Europe this summer.
To discover more about Phonak visit Phonak.com or follow Phonak
on Instagram @phonak.
To discover more about Paul Gilbert, follow him on Instagram
@paulgilbert_official.
About Phonak
life is on. Since 1947, Phonak has been dedicated to
improving the quality of life for people with hearing loss.
Seventy-five years later, our passion for creating life-changing
hearing solutions that help people thrive physically, socially, and
emotionally remains. By offering the industry’s broadest portfolio
of hearing solutions, we’re committed to creating a world where
“life is on” for everyone.
At Phonak, innovation is not limited to products. We work to
change the conversations surrounding people with hearing loss. We
do this by fighting the stigma of hearing aids and creating an
understanding of how hearing is connected to the broader context of
healthy living.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240515407203/en/
Global Florence Camenzind Phone +41 79 538 7131 Email
florence.camenzind@sonova.com
Moon Vitiello Phone +1 917 494 0080 Email
moon.vitiello@sonova.com
US John Urbaniak Phone: +1 331 204 2799 Email
john.urbaniak@sonova.com