APTIM-Administered Energy Efficiency Programs Marketing Earns Eight Creative Awards for Impact and Engagement
May 15 2024 - 10:00AM
Three APTIM-administered energy efficiency programs received a
total of eight honors from the Hermes Creative Awards, celebrating
the impact and creativity of efforts to foster energy conservation
across the US. APTIM, an environmental and resilience solutions
company, develops the programs’ award-winning marketing and
advertising campaigns to engage utilities, residents, industries,
and government entities in Louisiana and Wisconsin.
In the educational categories, FOCUS ON ENERGY® (Focus),
received a Gold Hermes for “A Day in the Life of an Energy
Advisor – Mercury Marine” and an honorable mention for “Energy
Vampire Hunter.”
“Educating Wisconsin residents and businesses about energy
efficiency and renewable energy is the most important part of our
work,” said APTIM Managing Director of Focus Lisa Stefanik. “We
want Wisconsin businesses to know they can work with a dedicated
Energy Advisor—at zero cost—on projects from start to finish and
share new energy- and money-saving ideas every year. And that is on
top of the Focus on Energy incentives!”
Another APTIM-administered program, Entergy Solutions Louisiana,
earned two Gold honors for their innovative Small Business
Television ad and Early Bird Bonus campaigns, as well as an
honorable mention for the design and development of a program
collateral flipbook. The Energy Smart Entergy New Orleans program
received two platinum honors for its Public Awareness and Small
Business Energy Assessment campaigns, plus a gold honor for its
Peak Time Rebate campaign.
“Winning multiple Hermes Creative Awards for our work with
Entergy Solutions Louisiana and Energy Smart is a testament to the
dedication and talent of our team,” said APTIM Senior Vice
President of Environmental & Energy Solutions Greg Coffman.
“These innovative, impactful campaigns deliver on our commitment to
promote energy efficiency and sustainability to customers across
Louisiana, especially in rural and underprivileged
communities.”
The awards recognize APTIM’s excellence in energy efficiency
through effective community engagement on a global scale. In
2023, these same energy efficiency programs received a total of
eight Hermes Creative Awards, demonstrating APTIM’s consistent
delivery of industry-leading innovation to clients year after
year.
Hermes Creative Awards is sponsored by the Association of
Marketing and Communication Professionals. The organization
assesses submissions from over 200 content categories, including
creative electronic media, social media, interactive media, and
audio campaigns. This year, over 6,500 entries were submitted by
applicants throughout the US, Canada, and other countries. The full
list of Platinum and Gold winners can be found here.
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About APTIM
APTIM enhances the quality of the environment, wellbeing of
people, resilience of communities, and opportunity for employees to
make a difference, not just a living. A leading professional
solutions firm, we specialize in environmental, sustainability,
resilience, and infrastructure solutions. Our team of experts
provide these integrated solutions for forward-thinking government
agencies, commercial and industrial clients, and energy customers.
Together, we create sustainable and resilient communities for all.
Learn more at APTIM.com, and connect with us
on LinkedIn, Facebook, Instagram, and X.
About Energy Smart
Energy Smart is an energy efficiency program administered by
Entergy New Orleans on behalf of the New Orleans City Council.
Energy Smart offers comprehensive and innovative energy efficiency
solutions to help Entergy New Orleans residential and business
customers save energy and money by reducing the up-front cost of a
variety of energy efficiency upgrades. For more information about
Energy Smart, visit energysmartnola.com or call 504 229
6868.
About Entergy Solutions
Entergy Solutions offers programs for Entergy Louisiana
customers to save energy and money by reducing the up-front cost of
a variety of energy efficiency upgrades. The program partners with
participating trade allies and retailers, who will help customers
find new ways to save. For more information and how to participate,
please visit the Entergy Solutions website or call 844 829 1300 to
speak to an energy advisor.
About Focus on Energy
Focus on Energy is Wisconsin’s statewide energy efficiency and
renewable resource program funded by the state’s investor-owned
energy utilities and participating municipal and electric
cooperative utilities. Focus on Energy works with eligible
Wisconsin residents and businesses to install cost-effective energy
efficiency and renewable energy products. Focus on Energy
information, resources, and financial incentives help to implement
projects that otherwise would not be completed. A recent
independent evaluation found that for every $1 invested, Focus on
Energy generates more than $4 in benefits for Wisconsin residents
and businesses. For more information call 800 762 7077 or visit
focusonenergy.com.
Jenny Riley
APTIM
8338627846
jenny.riley@aptim.com