Outcomes™ Survey: Consumers Overwhelmingly Open to Receiving New Clinical Services From Pharmacists—Seen as Trusted Healthcare Decision-Makers
May 15 2024 - 9:15AM
Business Wire
The vast majority (86%) of consumers are open to receiving new
clinical services in pharmacies beyond traditional prescription
filling, according to a recent survey commissioned by Outcomes
Operating, Inc., an industry expert for integrated pharmacy
workflow and patient engagement solutions. Additionally, 83% of
respondents said they place a moderately high to very high degree
of trust in pharmacists’ decision-making and recommendations about
medications and treatments.
Additional findings from the Outcomes survey include:
- Consumers are loyal to their community pharmacists. On
average, respondents had relied on their current pharmacy for
filling prescriptions for 6.5 years—slightly longer than the
average time spent with their current primary care physician (5.8
years).
- Consumers prefer brick and mortar pharmacies over the
convenience of mail order. Four out of five respondents relied
on community pharmacies in the past year, compared to those that
relied on mail order.
- Consumers are currently receiving clinical services provided
at pharmacies. Vaccine administration was the most commonly
received (69% of respondents), with COVID-19 testing coming in
second (44%) followed by measuring blood pressure (28%) and
conducting personalized medication reviews (27%).
- More than 95% of consumers are comfortable receiving
communications about prescriptions from pharmacists.
Preferences for engagement included text messaging, automated phone
systems and patient portals.
Survey respondents who had not received clinical services
provided at pharmacies were most receptive to having pharmacists
measure blood pressure, conduct telehealth consultations and
prescribe smoking cessation products/medications. When asked to
suggest additional services they would like to see provided by
pharmacists, popular suggestions included at-home delivery,
diabetes testing/management, mental health evaluations and vision
testing.
“Pharmacies are the cornerstone of a healthcare system that
delivers accessible, quality and affordable care. This survey
underscores the pivotal relationship between patients and their
local pharmacies and why evidence increasingly points to the need
for pharmacists to work at the top of their license to align with
the goals of value-based care,” says Jude Dieterman, Chief
Executive Officer of Outcomes. “Outcomes has been dedicated to the
success of community pharmacies for nearly half a century, and we
will continue to provide the innovative technology and resources
needed to advance the role of pharmacists across our vast network
that touches 70 million lives each year.”
The random sampling survey of 508 adults ages 25 and older was
conducted by Acumen Marketing Research, Inc., in December 2023. The
research aimed to garner a clearer understanding of consumer
perceptions, attitudes and usage of pharmacies today, and to obtain
reactions to some enhanced services that may become more widely
available at pharmacies in the future.
To see the full report, visit
https://www.outcomes.com/2024-outcomes-patient-survey.
About Outcomes
Outcomes® is the leader in integrated pharmacy workflow and
patient engagement solutions for pharmacies, providers, payers and
pharmaceutical companies. By uniting technology and clinical
relationships through a connected healthcare network of 48,000
community, chain and grocery pharmacies, Outcomes delivers access
and quality care to more than 70 million patients. As a leading
patient-centric technology business, Outcomes connects pharmacies,
payers and pharmaceutical companies through patient engagement
solutions, tailored tools for the future of pharmacy and advanced
workflow optimization.
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Innsena for Outcomes outcomes@innsena.com