New name and brand symbolizing a new era of positive change to launch summer 2024

Northeast Credit Union is entering a new era of enhanced member service and community impact. Launching this summer, Northeast Credit Union will become Lighthouse Credit Union.

The new brand identity symbolizes a goal to illuminate pathways toward financial wellbeing for members, while building a world-class, member focused organization with impact. The new brand also signals an acceleration in innovation and positive change for members and community partners, while maintaining a strong connection to its heritage. For over 87 years, the organization has been committed to serving members while building and supporting communities throughout New England. As Lighthouse Credit Union, these commitments will not change. In the months ahead, Lighthouse Credit Union will be unveiling new offerings to include rewards for members, as well as the opportunity to make a direct impact through everyday banking.

“Our rebrand signifies an exciting phase in our credit union’s journey,” says Chris Parker, President and CEO of Northeast Credit Union. “As a mission-driven organization focused on making an impact on the communities we serve, Lighthouse Credit Union will represent the positive changes we have in store for our members. We believe our members will change the world, and we’re here to light the way.”

The essence of a lighthouse conveys guidance and direction, serving as a beacon for navigational aid - strong principles that the credit union will use to serve its members. Under the new brand promise, “Good for you, Good for all,” Lighthouse Credit Union will progress toward its goal of inspiring the world to bank with a purpose.

“Our members are at the heart of everything we do. We are constantly asking ourselves – how can we better serve our members to help them build a brighter future for themselves and their communities,” explains Ryan Grace, Vice President of Brand for Northeast Credit Union. “We believe the new brand reflects our culture of putting the member at the center of our story, enabling them to achieve personal financial success that also benefits the world around them.”

This summer, Lighthouse Credit Union branding will start to appear in the marketplace, and new interior and exterior décor will be prevalent throughout its branches in New Hampshire and Maine. Members with current products and services will not experience any disruption. More information can be found at www.necu.org/rebrand.

About Northeast Credit Union:

Northeast Credit Union is a member-owned and not-for-profit organization whose mission is to enrich and nourish the lives of others: its members, its employees, and its communities. Northeast provides a cooperative banking experience that invites others to take part in making our communities thrive through elimination of food insecurity, access to affordable housing, and support of education. From its humble beginnings at the Portsmouth Naval Shipyard in 1936, Northeast has grown to more than $2 billion in assets, over 150,000 members, and 17 branches throughout New Hampshire and Maine.

Media: Diane Carragher Director of PR for Northeast Credit Union 603-559-1767 dcarragher@necu.org