Northeast Credit Union Undergoes a Rebrand, Emerging as Lighthouse Credit Union
May 15 2024 - 8:20AM
Business Wire
New name and brand symbolizing a new era of
positive change to launch summer 2024
Northeast Credit Union is entering a new era of enhanced member
service and community impact. Launching this summer, Northeast
Credit Union will become Lighthouse Credit Union.
The new brand identity symbolizes a goal to illuminate pathways
toward financial wellbeing for members, while building a
world-class, member focused organization with impact. The new brand
also signals an acceleration in innovation and positive change for
members and community partners, while maintaining a strong
connection to its heritage. For over 87 years, the organization has
been committed to serving members while building and supporting
communities throughout New England. As Lighthouse Credit Union,
these commitments will not change. In the months ahead, Lighthouse
Credit Union will be unveiling new offerings to include rewards for
members, as well as the opportunity to make a direct impact through
everyday banking.
“Our rebrand signifies an exciting phase in our credit union’s
journey,” says Chris Parker, President and CEO of Northeast Credit
Union. “As a mission-driven organization focused on making an
impact on the communities we serve, Lighthouse Credit Union will
represent the positive changes we have in store for our members. We
believe our members will change the world, and we’re here to light
the way.”
The essence of a lighthouse conveys guidance and direction,
serving as a beacon for navigational aid - strong principles that
the credit union will use to serve its members. Under the new brand
promise, “Good for you, Good for all,” Lighthouse Credit Union will
progress toward its goal of inspiring the world to bank with a
purpose.
“Our members are at the heart of everything we do. We are
constantly asking ourselves – how can we better serve our members
to help them build a brighter future for themselves and their
communities,” explains Ryan Grace, Vice President of Brand for
Northeast Credit Union. “We believe the new brand reflects our
culture of putting the member at the center of our story, enabling
them to achieve personal financial success that also benefits the
world around them.”
This summer, Lighthouse Credit Union branding will start to
appear in the marketplace, and new interior and exterior décor will
be prevalent throughout its branches in New Hampshire and Maine.
Members with current products and services will not experience any
disruption. More information can be found at
www.necu.org/rebrand.
About Northeast Credit Union:
Northeast Credit Union is a member-owned and not-for-profit
organization whose mission is to enrich and nourish the lives of
others: its members, its employees, and its communities. Northeast
provides a cooperative banking experience that invites others to
take part in making our communities thrive through elimination of
food insecurity, access to affordable housing, and support of
education. From its humble beginnings at the Portsmouth Naval
Shipyard in 1936, Northeast has grown to more than $2 billion in
assets, over 150,000 members, and 17 branches throughout New
Hampshire and Maine.
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version on businesswire.com: https://www.businesswire.com/news/home/20240515655452/en/
Media: Diane Carragher Director of PR for Northeast
Credit Union 603-559-1767 dcarragher@necu.org