"The Data Deluge" by Arun C. Kumar is released with Forbes Books
This release is posted on behalf of
Forbes Books (operated by Advantage
Media Group under license).
NEW
YORK, May 14, 2024 /PRNewswire/ -- The Data
Deluge: Making Marketing Work for Brands and People by
Arun C. Kumar is now available. The
book is published with Forbes Books,
the exclusive business book publishing imprint of Forbes, and
is available today on Amazon.
The current state of play for data use in marketing efforts is
rife with overcollection and ethical grey areas. The Data
Deluge is a guide for everyone from the C-suite to entry-level
positions to understand the best practices when it comes to data
use in marketing and advertising. Kumar's philosophy is simple:
ethical data practices benefit companies and consumers alike.
Operating from the understanding that platforms will not change
self-serving policies and that legislation will not lead the way,
The Data Deluge provides practical advice for professionals
to find the most cost-effective solutions while shielding
themselves from practices that expose companies to litigation or
damage their reputation.
With color and context from the stories of his career as well as
input from experts, Kumar's book gives concrete advice on
topics including:
- A "less is more" approach to personal identifiable information
(PII).
- Creating buy-in across your organization.
- Effective measuring marketing efforts.
- And what it truly means to be ethical in data collection
today.
"I have loved every minute of my twenty-five-year career, and
despite my many frustrations, there is no other industry I'd rather
be in," Kumar said. "But it is incumbent on us all to ensure that
we don't allow the fact that we can overwhelm the question
of whether we should."
Kumar's deep understanding of the technical aspects of data
collection is presented in plain language designed to be
appreciated by insiders but understood by CEOs and other
stakeholders integral to making change.
About Arun C. Kumar
Arun C. Kumar has more than
twenty-five years of experience driving digital development with
roles worldwide, most recently in a global capacity. He has spent
his career at the forefront of the advertising and marketing world.
Having served in roles from the lowest levels up to the C-suite,
Arun understands the broad spectrum of issues facing marketing
teams today. He served as Chief Data and Marketing technology
officer for Interpublic Group, where he developed proven systems
for business growth. Arun lives in Manhattan.
About Forbes
Books
Launched in 2016 in partnership with Advantage
Media Group, Forbes Books is the
exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders
an innovative, speed-to-market, fee-based publishing model and a
suite of services designed to strategically and tactically support
authors and promote their expertise. For more information, visit
books.forbes.com.
Media Contacts
Forbes Books Media Contact: Czarina
Caberto, ccaberto@forbesbooks.com
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SOURCE Forbes Books