Sweetmore Bakeries Announces Acquisition of Cinnamon Roll Manufacturer Sweet Eddie’s
May 14 2024 - 7:58AM
Business Wire
Strategic Addition to Sweetmore Portfolio
Expands Business Into Attractive New Category
Sweetmore Bakeries is pleased to announce that it has completed
an acquisition of Sweet Eddie’s Inc., a wholesale manufacturer of
cinnamon rolls and other high-quality baked goods. The acquisition
of Sweet Eddie’s will add to the already expansive set of premium
products offered by Sweetmore Bakeries across retail and
foodservice channels.
Sweetmore Bakeries’ Chief Executive Officer, David Veenstra,
commented, “We are thrilled to add Sweet Eddie’s to the Sweetmore
family of bakeries. Our goal is to serve the very best retail and
foodservice customers with high quality baked goods, and by adding
the complementary cinnamon roll and yeast-raised categories to our
portfolio, along with a great team at Sweet Eddie’s, we will be
even better positioned to do so.”
Sweet Eddie’s Founder and President Ed Allen added, “Our
partnership with Sweetmore Bakeries will allow us to continue to
invest in our facility and team and enable our growth with current
and future customers.”
About Sweetmore Bakeries
Sweetmore Bakeries is a Chicago-based family of specialty
bakeries with 300+ employees and four facilities across the United
States. Sweetmore started in 2019 with Shore Capital Partners’
acquisition of Main Street Gourmet (Akron, OH), followed by the
acquisition of Biscotti Brothers (Greensburg, PA) in 2020 and
Meurer Brothers Bakery (Fond du Lac, WI) in 2021. Across its bakery
divisions, Sweetmore produces premium baked goods that help
differentiate its customers’ assortments and solve operational
challenges. Sweetmore serves customers across the United States in
the retail in-store bakery and foodservice channels, providing
biscotti, brownies, dessert bars, cakes, cookies, muffins, Danish,
granola, icings, fillings, and more. For more information, please
visit www.sweetmorebakeries.com.
About Sweet Eddies Inc.
Sweet Eddie’s is an SQF-certified wholesale bakery specializing
in producing high quality cinnamon rolls and other yeast-raised
sweet goods for top retail chains across the United States. Sweet
Eddie’s is based in Atlanta, GA and has been serving its customers
since 1998.
About Shore Capital
Shore Capital, a Chicago based private equity firm with offices
in Nashville and Detroit, is an investor in microcap companies in
the Healthcare, Food and Beverage, Business Services, Industrial,
and Real Estate industries. Shore’s strategy is to support
management partners to grow faster with less risk, through access
to capital, world class board and operational resources, and
unmatched networking, development, and shared learnings across the
portfolio. From 2020-2023 Shore received recognition from Inc
Magazine as a 4x Top Founder Friendly Investor and by Pitchbook
research for being the global leader in Private Equity total deal
volume. Shore targets investments in proven, successful private
companies with superior management teams, stable cash flow, and
significant potential to grow through industry consolidation and
organic growth to generate value for shareholders. Shore has over
$6 billion of assets under management and in additional investment
platforms to which it provides business and operational consulting
services. For more information, including with respect to these
awards and investment platforms, please visit: www.shorecp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240514575942/en/
Brian Bai VP Corporate Development & Strategy Sweetmore
Bakeries bbai@sweetmorebakeries.com