Legendary purveyor of great taste closes in on
over 30 billion sliders sold milestone.
COLUMBUS, Ohio, May 13, 2024
/PRNewswire/ -- White Castle, home of The
Original Slider® and America's first fast-food
hamburger restaurant, is recognizing National Slider Day on
May 15 by treating Cravers to a
complimentary Original Slider. No purchase is necessary. Customers
will simply use a digital coupon available on White Castle's social
media channels or enter the code SLIDERDAY on the app to redeem the
offer.
Cravers visiting White Castle on National
Slider Day on May 15 will receive a
complimentary Original Slider.
White Castle helped elevate the humble hamburger from culinary
novelty to an American household staple when it was founded in
1921. At a price of $0.05 per Slider,
value and convenience were the foundation of the restaurant's
concept. Those foundational principles remain resolute to this
day.
"We're humbled to have always led the charge to serve up hot and
tasty food at an affordable price," said Jamie Richardson, vice president at White
Castle. "Today when families follow their Crave to the Castle, no
matter their income, they know they are going to be able to explore
a delicious menu they can afford. It's a testament to how we've
helped create memorable moments for generations of customers."
White Castle introduced National Slider Day in May 2015 to honor the iconic,
steamed-grilled-on-a-bed-of-onions hamburger, which in 2014
Time magazine declared "the most influential burger of all
time." Though the Original Slider is highly regarded for its
craveworthy taste, the 100% beef patty is equally as famous for its
2x2-inch size, making it so easy to eat it was dubbed the
Slider.
White Castle's selection of Sliders has grown significantly
since the Original Slider was introduced in 1921. In 1962, 41 years
after serving its first Slider, White Castle introduced its first
new menu item – the Cheese Slider. Today, White Castle restaurants
offer a variety of Sliders, including the 1921 Slider, Chicken and
Waffles Slider, the Panko Fish Slider and the Impossible™ Slider,
as well as limited-time seasonal favorites like the Sloppy Joe and
the Bacon Ranch Chicken Ring sliders. White Castle also offers
several breakfast Sliders, made with fresh cracked egg, including
the Original Slider with Egg & Cheese and the Belgian Waffle
Slider, which can be ordered any time morning, noon or night. More
than two-thirds of White Castles are open 24/7 and others past
midnight, providing customers delicious menu offerings and value no
matter the time cravings' hit.
In 1987, White Castle entered the retail food business by
selling its one-of-a-kind Sliders in grocery store aisles. It was
the very first fast-food chain to do so. Today, 37 years later,
White Castle has sold more than 6.5 billion Sliders in grocery,
club and convenient stores across all 50 states.
"The same recipe and ingredients in the patties and buns used in
restaurants is what customers will experience when they purchase
Sliders in their local grocers freezer aisle," said Richardson.
"That's what we mean when we say when you have a microwave you have
a White Castle, because your microwave is a true portal to the
Castle."
Cravers can find their closest retailer at
whitecastle.com/grocery.
About White Castle®
White Castle, America's first fast-food hamburger chain, has
been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns
and operates about 340 restaurants as well as a retail division
providing its famous fare in freezer aisles of retail stores
nationwide. As part of its commitment to offering the highest
quality products, White Castle owns and operates its own Slider
Provider meat plants, bakeries and frozen-Slider retail plants.
White Castle has earned numerous accolades over the years including
Time magazine's "Most Influential Burger of All Time"
(2014, The Original Slider®) and
Thrillist's "Best Plant-Based Fast-Food Burger" (2019,
Impossible™ Slider). In 2021, Fast
Company named the fast-food pioneer one of the "10 Most
Innovative Dining Companies." White Castle received the Great Place
to Work® Certification™ in 2021, 2022 and 2023 — the
only fast-food restaurant to earn this distinction three years in a
row — and is known for the legendary engagement of its team
members, more than 1 in 4 of whom have worked for the business for
at least 10 years. White Castle is beloved by its passionate fans
("Cravers"), many of whom compete each year for entry into the
Cravers Hall of Fame. The official White Castle app makes it easy
for Cravers to sign up for the Craver
Nation® loyalty program, access sweet deals and
place pickup orders at any time. They can also have their
orders delivered using one of White Castle's delivery partners. For
more information on White Castle,
visit whitecastle.com.
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SOURCE White Castle