Generational Group Advises Kosmos Q in its Sale to L2 Capital
May 13 2024 - 8:00AM
Business Wire
Generational Group, a leading mergers and acquisitions advisory
firm for privately held businesses, is pleased to announce the sale
of its client Kosmos Q, LLC to L2 Capital. The closing was first
announced on May 3, 2024.
Kosmos Q, located in Oklahoma City, Oklahoma, sells world
champion barbecue rubs, injections, marinades, glazes, and wing
dust via its Direct-to-Consumer (D2C) website in addition to Amazon
sales, wholesale customers, such as Wal-Mart, Ace Hardware,
Buc-ee’s, Scheels, and Bass Pro Shops/Cabela’s, and a small retail
storefront.
The Company was founded and led by President, Darian “Kosmo”
Khosravi, who is an all-in-one champion pitmaster, savvy social
media marketing guru, and overall barbecue superhero. Darian has
retained a meaningful equity stake and will continue leading the
business in partnership with L2 Capital.
Kosmos Q’s excellent industry reputation and ever-growing brand
awareness has established it as the rising star BBQ brand in the
country. BBQ connoisseurs, hobbyists, and home cooks have made
Kosmos Q the go-to source for education, recipes, and of course BBQ
rubs, injections, marinades and glazes, and everything BBQ in the
grilling and barbecue community.
Headquartered in Devon, Pennsylvania, L2 Capital (L2) is a
private equity firm accelerating breakthrough business growth for
founders and investors alike. Because L2 sees companies in a way
that no one else does, they are able to recognize potential where
others may not, and they have an amazing track record with D2C
investments.
The L2 team is always willing to roll up their sleeves and do
whatever it takes to ensure success, and there’s no better partner
to celebrate the wins or navigate rough waters with. Having a
direct-ownership mentality, they go above and beyond every
time.
Generational Group Executive Managing Director of M&A –
Central Region, Michael Goss, with the support of Vice President,
M&A, Lance Thomasson closed the deal. Managing Director of
Strategic Accounts, Suzanne Harp established the initial
relationship with Kosmos Q.
“Darian has built such an amazing business with Kosmos Q, and
from the beginning developed the product name and reputation as a
D2C business, such that the large wholesale/retail players are
excited to add any number of Kosmos Q SKUs to their shelves,” said
Goss.
Goss added, “Darian and L2 Capital had an immediate rapport and
vision to partner together and accelerate Kosmos Q’s expansion to
more retail shelves, and to continue to drive expansionary D2C
growth via additional digital marketing campaign strategies, and
together they will share a tremendous amount of success going
forward.”
About Generational Group
Generational Group, headquartered in Dallas, is a leading, award
winning, full-service business advisory firm. With more than 350
professionals located throughout 17 offices in North America, the
company helps business owners release the wealth of their business
by providing growth consulting, merger, acquisition, and wealth
management services. The Generational suite of advisory services
includes strategic growth consulting, exit planning education,
business valuation, value enhancement strategies, M&A services,
digital services, and wealth management.
For more information visit https://generational.com/
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Carl Doerksen 972-342-0968 cdoerksen@generational.com