Onetag continues 2024 expansion with strategic new hires
May 08 2024 - 10:32AM
Cookieless AI-powered programmatic curation platform, Onetag, today
announces the appointment of Christian Baer as VP, Sales Supply,
alongside key global and UK hires, as it continues to lead the
charge in smart programmatic technology that identifies the best
quality placements in the open internet.
Christian - who joins Onetag as a seasoned digital advertising
specialist with 14 years’ experience in publisher development and
relations - will spearhead the management of the company's
publisher partnerships across the US and LATAM. One of his primary
objectives will be to forge alliances with tier-one brand
publishers to leverage Onetag’s carefully curated premium
marketplace, encompassing display, video/CTV, and native
advertising.
Meanwhile, Salvo Nicotra joins Onetag as global Chief Innovation
Officer. Salvo will play a key role in supporting Onetag’s growth
by accelerating the company’s innovation roadmap. In his previous
role at Neodata, Salvo built Italy's first DMP and ad server
technology platform.
In the UK, Onetag welcomes Mabroor
Ahmad as Sales Director, Supply. At Onetag, his role will focus on
developing supply partners across EMEA. Mabroor has previously led
teams at Mindshare Worldwide, Rocket Fuel Inc., EMX Digital, and
LoopMe.
Filippo Gramigna, Chief Operating Officer at Onetag, says:
“We’re continuing to set the industry standard for programmatic
advertising curation, solving real business problems for our
customers with AI-driven placement level technology to improve
media quality and efficiency. This year we’ve gone from strength to
strength with two significant series of hires so far.”
Onetag consistently delivers strong performance for buyers,
publishers, and partners who benefit from its unique intelligent
placement level optimization technology. Today, Onetag’s unique
curation platform solution is leveraged by publishers and
advertisers across the globe.
Press Contact:Maryum Sheikh, Press Lead at The
Digital Voicepress@thedigitalvoice.co.uk
About OnetagOnetag Smart Curation provides the
easy way to better media performance. Our AI-powered programmatic
technology delivers more effective digital advertising for the open
internet by harnessing deeper placement level intelligence. We feed
every DSP with curated, high-performing impressions from over 2,000
directly integrated publishers, using real-time data without
cookies. We filter out all the wastage and optimize to deliver only
viewable and uncluttered inventory, contextual relevance, and
engaged users.