Freaks of Nature is catering to outdoor
enthusiasts + athletes with a hi-tech personal care system backed
by science.
LOS
ANGELES, May 7, 2024 /PRNewswire/ -- Today,
age-defying biohacker, surfing legend, and passionate ocean
conservationist Kelly Slater,
officially launches a new skincare brand, Freaks of Nature. Freaks
of Nature, a Squared Circles™ company, introduces a
leading-edge clean, high performing skincare products for the
outdoor athlete inspired by Mother Nature. Additional investors
include Mike Meldman, Co-Founder of
Casamigos tequila and Founder of Discovery Land, and actor and
filmmaker Jonah Hill.
In an Outdoor Athlete consumer survey commissioned by the
Squared Circles team, results found there is a growing
generation of outdoor athletes on a quest to optimize their whole
body health with 78% specifically seeking products that optimize
the health of their skin barrier and 95% seeking a skincare brand
formulated specifically for their needs. Created for the outdoor
enthusiast, the new line is formulated with innovative,
bio-engineered ingredients made to withstand harsh conditions -
from wind, sun exposure, heat and sweat, to pollution - while
promoting a healthy and balanced skin microbiome.
"My entire career I've been looking for products that are
engineered for performance and built for me as a professional
athlete, but that are not detrimental to my body or the planet,"
said Kelly Slater, co-founder of
Freaks of Nature. "With Freaks of Nature, we've finally cracked
that code, enabling athletes to go harder at their sport for
longer."
Combining hi-tech form with function, Freaks of Nature is
investing in the latest developments in biomimicry with two highly
innovative products that work together as a holistic system to
prioritize athletes' unique needs:
- Deeper Dive Moisturizer, $48
- A high-tech natural moisturizing serum gel to build your
barrier and balance the skin microbiome with a novel post-biotic
bacillus ferment with a prebiotic effect, to enhance the skin
microbiome and brown algae extract to boost collagen and hydrate
the skin.
- Daily Defender Sunscreen, $35
- An essential SPF30 mineral sunscreen with plant-based water
resistance and formulated with B-Silk™, biofabricated vegan spider
silk, a microbiome-friendly biofilm to create an extra layer of
protection against environmental stressors.
"The outdoor athlete is the ultimate embodiment of what we call
at Squared Circles the Conscious Maximalist™ consumer," said
Lukas Derksen, co-founder of Squared
Circles. "A highly discerning audience who will refuse to
compromise on product performance or sustaining the planet. Freaks
of Nature™ clearly delivers on both."
Freaks of Nature uses nature as their inspiration and
collaborates with best-in-class partners to biosynthesize
high-performing ingredients to create the ultimate products for the
active consumer, including bio-fabricated Squalane, B-Silk and a
postbiotic bacillus ferment. These ingredients help to increase
bacterial diversity and improve the skin barrier function - both
vital factors for a healthy skin microbiome. Additionally, all
packaging is consciously designed. We created the first airless
pump with 100% upcycled, ocean-bound plastic in collaboration with
Oceanworks, a plastic action platform providing chain-of-custody
assurance and material traceability.
Freaks of Nature is available for purchase at
www.freaksofnature.com. To learn more, please visit
www.freaksofnature.com or follow us on Instagram
@freaksofnature___.
About Freaks of Nature:
Freaks of Nature is the ultimate skin-health brand formulated
specifically for the needs of outdoor athletes. Co-founded by
age-defying biohacker, surfing legend, and passionate ocean
conservationist Kelly Slater, we've
pioneered the world's cleanest and highest-performing products to
strengthen and protect the skin barrier — allowing athletes to
attain their peak potential. We use nature as our laboratory and
inspiration to develop unique formulations with biosynthesized and
natural ingredients that can withstand extreme conditions — from
wind, sun exposure, heat and sweat, to pollution — while nurturing
a healthy and balanced skin microbiome.
About Squared Circles:
Squared Circles is a
consumer-first venture studio, co-founded by Osman Khan, Alexander
Gilkes and Lukas Derksen,
whose companies reside at the intersection of science and culture,
redesigning everyday consumer products to be better for you and for
the plant. Squared Circles is backed by the likes of L
Catterton, Regeneration.VC and David
Bonderman.
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SOURCE Freaks of Nature