More than $1 million raised so far
in support of Campfire Circle, a charity providing year-round
programs for kids with cancer or serious illness and their
families
TORONTO, May 3, 2024
/CNW/ - Sporting Life, the iconic sports and style
retailer, is hosting the 24th annual Sporting Life
10K, sending thousands of
participants down Yonge Street, with
net proceeds supporting Campfire Circle. Since 2000, the Sporting
Life 10K has raised more than
$25 million for Campfire Circle, a
charity that provides camp-inspired programs for kids with cancer
or serious illness and their families.
With an expected 20,000 runners, walkers, and strollers
participating in-person on May 12,
and 500+ participating virtually from May
12-31, the Sporting Life 10K
is one of the biggest running events of the year.
"For more than two decades, Torontonians and Sporting Life have
been running together for Campfire Circle and raised over
$25 million to support thousands of
kids and families affected by childhood cancer or serious illness,"
says Chad McKinnon, President of
Sporting Life. "This has become an annual rendezvous that many of
us take pride in attending and it is no surprise this year's event
has recovered back to the pre-covid registration numbers. I also
wanted to take this opportunity to recognize everyone involved in
this journey, starting with the 20K
runners who signed up for this year's Sporting Life 10K, all volunteers, our generous sponsors, media
partners and ASICS."
Campfire Circle hopes to raise $2.1
million by Mother's Day. These critical funds will support
the charity's year-round efforts to bring healing through happiness
to kids and families through programs at paediatric hospitals
across Ontario, in local
communities, and two medically supported overnight camps.
"Thanks to our partnership with Sporting Life, and all of our
participants, donors and sponsors who support us, we are able to
provide more life-changing programs to kids with cancer or serious
illness," says Alex Robertson, CEO
of Campfire Circle. "Your generosity helps kids be kids, and when
you support us, you're helping build a world where children thrive
and families heal."
For more information or to support the fundraising campaign,
visit http://www.sportinglife10k.ca.
To download photos or videos, visit:
https://campfirecircle.canto.com/v/Sportinglife10k2024.
Visual assets:
https://campfirecircle.canto.com/v/Sportinglife10k2024
About Sporting Life
Founded in 1979, Sporting Life is Canada's iconic,
premium sports and style retailer, operating 14 high-end stores
across Canada's largest cities in premium malls. A store
unlike any other, Sporting Life offers to equip Canadians with the
best of everything they need to live their Sporting Life. There you
will find the most prestigious brands, products, and services to
feel at your best for a life full of sports and style.
Visit Sporting Life in-store or online at
https://sportinglife.ca.
About Campfire Circle
For over 40 years, Campfire Circle (formerly Camp Ooch &
Camp Trillium) has brought healing through happiness to kids with
cancer or serious illness and their families. Through our
in-hospital, community, and overnight camp programs, we create
opportunities for children to build friendships and social skills,
develop self-confidence and resiliency, and improve their overall
well-being. By providing play-based experiences, we empower kids to
take back their childhood, regardless of their medical diagnosis.
Visit www.campfirecircle.org for more information or join our
online community on Facebook, Twitter, Instagram or LinkedIn.
SOURCE Campfire Circle